Monday, 03 February 2014 11:16

A Few Questions About This Year's Super Bowl Commercials

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Super Bowl 2014 Commercials

It's the Monday after Super Bowl 48. (Sorry. I'm not so good with Roman numerals.)

So, whadya' think?

No, not about that beat-down on the field. What did you think about the commercials?

The consensus around our office is "Eh..." And the lack of memorable creative got me wondering:

  • Is the pre-game hype surrounding advertising's annual showcase leaving us with expectations that can no longer be met?
  • Has the fact that so many of the commercials are "leaked" prior to the game taken away one of the keys to their success: the element of surprise?
  • Have we seen all those ideas before?
  • Or were the spots just not as good as in years past?

Let us know what you think. You can watch the 2014 Super Bowl commercials here. You can also revisit the spots from previous years.

Read 5090 times Last modified on Wednesday, 07 June 2023 05:34