The last few mornings in our town have been foggy. And it’s been dense fog. Very low visibility.
Of course, when you can’t see much past your own windshield, it's tough to know where you are, even if you’ve driven the road you're on for years. It also means you can't tell if you're close to your destination or not.
If you run a business, you may feel like you go through foggy patches now and then. They can make it hard to see a clear path to success or may cause you to miss important turns and detours.
When driving in thick fog, it makes sense to use GPS, a tool that helps you stay on course and avoid potential danger.
A marketing plan is like GPS for your company.
It ensures that every member of your team is moving in the same direction by defining your marketing goals, strategies and tactics. It prevents you from merely hoping the marketing decisions you make will get you close to where you want to be.
April Rietzke is the Director of MadAve Marketing Management. Her team creates and executes marketing plans. "Our plans have allowed clients to streamline their processes, increase sales and improve retention, all while saving money on advertising," she said.
"We've also helped clients identify and seize marketing opportunities they never considered before. A solid marketing plan makes it easier to maintain consistent messaging, too."
And all that intention and focus can lead to a more engaged audience.
Working without a marketing plan is like driving through fog. With no clear vision of where you’re headed, it’s easy to lose your sense of direction and make costly blind turns.