Scott Greggory, Chief Creative Officer

BusinessVoice, our Caller Experience Marketing agency, has won a pair of 2021 Communicator Awards of Excellence for their Humor On Hold.

"Jack," the work our team created for Binkelman Corporation, begins with an interview with a donkey and continues with several unusual segments.

"Hold It!" is a game show parody brought to life for Lakeland Auto and Marine.

Listen to the winning productions in the videos below.

BusinessVoice is the world's most awarded On Hold Marketing provider, earning more than 130 awards for creative and marketing excellence.

The Communicator Awards is an international awards program that recognizes big ideas in marketing and communications. The show is overseen and judged by members of the Academy of Interactive and Visual Arts, an invitation-only organization of leading professionals from various forms of traditional and interactive media.

Friday, 30 April 2021 13:43

Using Humor in Corporate Video

BusinessVoice, our Caller Experience Marketing agency, has been using humor to entertain and inform callers on hold for decades.

So, when long-time BusinessVoice client Binkelman Corporation asked us to apply a funny sensibility to their corporate videos, they knew what they were getting into.

We produced four quick videos for the industrial parts supplier, touching on their general capabilities, hose products, recruitment efforts, and the future of their customers’ industries. Take a look below.

 


"Creative Inspiration" - the self-promotional video we produced for the 2020 ADDY Awards ceremony - keeps on rollin'.

At this year's District 5 ADDY awards, the piece won both a Gold ADDY and a Judge's Choice trophy. The video earned the same two honors at the local ADDY Awards in March.

ADDY judge Gabrielle DeNofrio is the Creative Director at Pavone Marketing Group in Harrisburg, Pennsylvania. She chose our work as her favorite entry, writing, "Judge’s Choice for me! I love this. Sounds like my inner monologue!"

The District 5 ADDY Awards feature only the best work from Ohio, Kentucky and West Virginia. The winning entries from the competition move onto the national ADDY Awards which will take place June 11th.

"Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education and consumer awareness," according to AAF.org.

Watch the winning video above.

RELATED POSTS: Marketing with Humor
MadAveGroup Wins 4 ADDYs Including Judge's Choice Award
MadAveGroup Agencies Win Three MarCom Awards

Thursday, 18 March 2021 11:30

Marketing with Humor

Marketing with Humor


The MadAveGroup team enjoyed a very successful 2021 ADDY Awards ceremony on March 4th.

During the online event, we won four ADDYs, including a Gold Award and a Judge’s Choice Award for our video called “Creative Inspiration.” Watch the winning work above. 

ADDY Judge Jennifer Hohn selected our entry as her Judge's Choice Award winner. She's the founder & Chief Creative Officer of an agency called Articulation in Denver, Colorado. See what she enjoyed about our wok in the video below. 


Our Chief Creative Officer Scott Greggory wrote the copy, provided the voiceover and appeared on camera. “The story behind this video aligns with my lifelong belief in the power of unexpected content,” said Scott. “By infusing advertising and marketing materials with twists and humor, we can generate genuine audience interest and encourage interaction and brand loyalty, all while informing and selling.”

MadAveGroup also earned a Silver ADDY Award for our #ShareTheLove campaign. “We wanted to empower recipients of our Valentine’s Day gift boxes to recognize colleagues on their teams - those who embodied the personas described on the boxes,” said Michael Seay, who developed the concept. “We know that receiving a gift feels great, but we also understand the joy someone feels by giving a gift, too. This project gave us the opportunity to do both.” 

The BusinessVoice Humor On Hold production called “Hold It!” earned a Bronze ADDY Award. The odd game show parody was created for Lakeland Auto and Marine. Listen to the winning audio below or read more of the story at BusinessVoice.com.

 

On March 4th, MadAveGroup Chief Creative Officer Scott Greggory received the American Advertising Federation of Toledo’s highest honor, the Silver Medal Award.

Since 1959, the SMA has been presented once annually to recognize those who've made outstanding contributions to advertising, while demonstrating a commitment to the industry's highest standards, creative excellence and social concerns.

Nice Praise

Level 2 Audio owner Mark Reiter won last year's award. In presenting the Silver Medal to Greggory, he said, “I like to call Scott a one-of-a-kind thinker. There’s just no one who looks at things the way he does."

In addition to his leadership role, Scott is a copywriter, producer and voiceover artist who's known for creating humorous marketing and advertising content. His “Humor On Hold” and other work have earned more than 125 local, regional and national awards for creative excellence.

“Scott is phenomenal when it comes to his sense of humor and [knowing] how to execute that sense of humor for a client’s brand,” said Jerry Brown, founder and CEO of MadAveGroup.

"He's incredibly creative," said Rebecca Conrad, Marketing Manager of Binkelman Corporation, a MadAveGroup client since 1996. "He is certainly not afraid to push the envelope. He's pushed us to really get outside the box. I don't think many people would have the guts to do what he does."

“Scott’s a genius writer. He has an unusual approach to selling a product with humor,” said Terry Lesniewicz, MadAveGroup’s Chief Brand Officer.

A Triple Threat

Greggory has been a creative leader with our agency since 1993. He’s the third member of the MadAveGroup team to win the Silver Medal. It was also presented to Jerry Brown in 2012 and Terry Lesniewicz in 2005.

To put Scott and his Creative team to work for your brand, This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419/724-7311. 

RELATED POSTS: MadAveGroup Wins 4 ADDYs, Judge's Choice Award
Jerry Brown Wins Advertising Club's Highest Honor
Thought Leadership

Monday, 08 February 2021 13:09

A Case for Simplicity and Clarity

TV Commercial Tips

Monday, 01 February 2021 04:35

MadAveGroup Named a Top Workplace for 2021

Top Workplace 2021

For the second consecutive year, MadAveGroup has been named one of Toledo’s Top Workplaces.

The winning organizations are determined by Energage, a company that specializes in defining and promoting the elements of successful business cultures.

Since 2006, Energage has surveyed 22 million employees in more than 66,000 organizations to compile their Top Workplace research. That insight has allowed them to identify “15 culture drivers that are critical to success in any organization,” according to Energage.com.

“We believe in the value of our unique, authentic culture. It attracts good people,” said MadAveGroup CEO Jerry Brown. “And it’s one of the reasons they stay here. We have team leaders who’ve been with us for 25 or 30 years.”

Brown said that “our clients can feel the difference, too. It comes through in how we care for them and our focus on long-term relationships.” MadAveGroup has served more than 100 clients for 25 years or longer.

“For decades, employee engagement in the U.S. has been stagnant at just 31 percent. Two out of three employees wish they were doing something else,” according to Energage. “But there are some standouts - organizations with double the engagement level. We knew if we could find these companies, pinpoint what they’re doing, and then use technology to replicate their success, we could help other organizations achieve the same.”

Interested in joining the MadAveGroup team? Learn more and take the first step here.

RELATED POSTS: Open Positions
MadAveGroup Named One of Toledo’s Top Workplaces
Reasons to Work Here: What You Should Know About Us

Monday, 18 January 2021 08:25

Help Your Audience Focus

Help Your Audience Focus

Monday, 04 January 2021 08:00

Looking Forward: Marketing in 2021

MadAveGroup Experts

Page 7 of 35