Scott Greggory, Chief Creative Officer

Monday, 02 October 2023 20:36

Developing a Customer Service Plan

Developing a Customer Service Plan
Wednesday, 16 August 2023 17:45

Why Would You Say That?

Why Would You Say That
Wednesday, 14 June 2023 20:41

Marketing Is Important, But...

Business Owners

"As usual, I thought it would be great to poke a little fun at ourselves, this time within the context of a father/son relationship," said Scott Greggory. He wrote the script and appears on camera. Jacob Stutz served as videographer and editor. 

"My philosophy is to entertain first and inform second. It's an 'audience-first approach' that I recommend often to encourage building relationships with prospective buyers."

The humorous piece was released on the BusinessVoice social channels a few days before Father's Day 2022. It won a 2023 Silver Telly Award in the category of "Social Video - Craft - Use of Humor."

RELATED POSTS: MadAveGroup Wins 2022 Telly Award
MadAveGroup Video Wins 2018 Telly Award

Once again, Humor On Hold from BusinessVoice made a big impression on the Communicator Awards judges. Work from our Caller Experience Marketing agency earned three trophies at the 2023 competition.

Gold Award
Client: Lakeland Auto and Marine
Writer: Scott Greggory 


Gold Award

Client: Binkelman Corp.
Writer: Scott Greggory 


Silver Award

Client: Downey Plumbing
Writers: Cassandra Evans & Scott Greggory 

SensoryMax Brochure


The brochure we designed for SensoryMax, our Sensory Marketing agency, won a Silver Award at The 2023 Print Excellence Awards. The event is presented by Graphic Media Alliance, a trade organization that serves printers in Ohio, Michigan and Northern Kentucky.

Design Director Greg Stawicki created the look of the winning piece. Creative Consultant Cassandra Evans wrote the copy.

The printer, H.O.T. Graphic Services, entered the brochure into the competition.

Stawicki worked with H.O.T. Account Executive Greg Reece to determine how the brochure would be printed. "We used a four-color process and overall UV gloss on the first pass," wrote Reece. "On the second pass, we used a spot DULL varnish on all eight pages."

Graphic Media Alliance presents The Print Excellence Awards each year to provide members with an opportunity to showcase their craft and technical skills.

Wednesday, 19 April 2023 23:28

7 Video-Making Tips for Your Brand

DIY Video Tips

Wednesday, 08 March 2023 16:22

MadAveGroup Named "Best Ad Agency"

Ad

For the second consecutive year, Toledo City Paper readers have voted MadAveGroup as the area’s “Best Advertising Agency.”

According to the paper’s website, readers cast more than 500,000 votes to acknowledge their favorite local businesses in 200+ categories.

“This is a nice honor,” said MadAveGroup CEO Jerry Brown. “Marketing and ad agencies don’t typically enjoy a high profile in most communities, so it’s quite a compliment that we have such a good reputation around town.”

MadAveGroup has now won the “Best” award in Toledo City Paper’s 2021 and 2022 readers’ polls. The paper announced this year’s winners in its March 2023 issue.

Toledo City Paper first went to press in 1997.

TouchStone Client Earns Blog HonorAccording to FeedSpot, their website is the “Internet’s largest human-curated database of bloggers and podcasts.” 
 
In February of 2023, the company published a list of the world’s top 70 tire blogs and websites based on their “traffic, social media followers, domain authority and freshness.” 
 
The blog for Bauer Built Tire and Service ranked high on that list. And, yes, we manage and create the content for that blog. 
 
FeedSpot named Bauer Built’s blog:
 
• The number one commercial tire dealer blog in the world. 
• The number two tire dealer blog in the United States. 
• The number 23 tire-related blog in the world. 
 
In addition to writing the blog articles, our team optimizes the content to maximize its SEO value. 
 
Founded in 1944, Bauer Built Tire and Service is a 34-store chain with locations in Wisconsin, Nebraska, Indiana, Illinois, the Dakotas, Missouri, Minnesota and Iowa.
 
An agency of MadAveGroup, Touchstone Digital provides Digital Strategy and Digital Marketing services, Website Design and Development, plus Website Health Management. Learn more at TouchStoneDigital.com
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