Scott Greggory, Chief Creative Officer

Thursday, 04 December 2014 19:49

MadAveGroup Produces Jaime Mills Music Video

MadAveGroup has produced the new music video for singer / songwriter Jaime Mills, "Ain't Enough Whiskey in the Bottle." The song is from his Jerome Productions recording "Long Hard Road."

Based on a true-life struggle, the video tells the story of an important decision in Jaime's life, and then follows him on a journey - both literal and figurative - as he commits to that decision.

Inspired by the authentic sounds of Bob Seger, Michael McDonald, Merle Haggard and Waylon Jennings, Jaime describes his music as Americana; a fusion of country, blues and rock.

"The preparation and care that was put into the creation of my music video far exceeded my expectations!" wrote Jaime. "I am absolutely thrilled at the end result, and I am equally excited knowing that MadAveGroup is handling one of the most important aspects of my career."

Video Production Credits
Producer / Director: Scott Greggory
Camera Crew: Ron Matanick & Thom Ovacek
Editors: Chris Zaharias & Scott Greggory

Jaime Mills Website

"WOW! WOW! I am so moved. It is beautifully done and you have captured so much feeling. I can't thank you enough. This is wonderful!"

That was Tracey Edwards' reaction to the video above.

Tracey is President of the Old Newsboys Goodfellows Association, a group of volunteers that has been providing coats and shoes to Toledo's needy children since 1929.

"The Old Newsboys is one of our city's oldest and most beloved organizations," said MadAveGroup CEO Jerry Brown"For many years, our staff has raised and donated money for the group's annual paper sale, but last year we decided we wanted to do more, so we offered to create a video for them."

A MadAveGroup team met with Ms. Edwards and other Newsboys and determined that the focus of the video should be new member recruitment.

"There's always a need for the work the Newsboys do," said Scott Greggory, Mad Ave Group's VP of Creative Services. "A great number of the current Newsboys have been members for decades, so we created a recruitment tool to attract the next generation of Newsboys."

The short-form video includes a look at the 2013 paper sale at various spots in Toledo, Maumee and Sylvania. During in-studio interviews, seven members describe what makes the Newsboys organization so special and the benefits they derive from serving in the all-volunteer group.

For more information and details on how you can join the Old Newsboys, visit www.ToledoNewsboys.org.

Video Production Credits
Producer & Director: Scott Greggory
Videographer: Bob Seybold
Editor & Audio Engineer: Chris Zaharias
On-Camera Interviews: John Pezzino, Pat Markland, Yvette Gordon, Tracey Edwards, Dave Hendricks, Laurie Renz-Gast and Rachel Doran

Monday, 24 November 2014 13:08

The Power of Aroma

The Power of Aroma

Sunday, 16 November 2014 13:09

MadAveGroup Wins Three MarCom Awards

The MarCom Awards is a competition that recognizes excellence in the concept, writing and design of print, visual, audio and online marketing and communication materials.

MadAveGroup has been honored with three 2014 MarCom Awards.

  • Gold Award - On Hold Marketing for Applewood Plumbing
  • Gold Award - The BusinessVoice Website
  • Honorable Mention - On Hold Marketing for Binkelman Corporation

MadAve Creative Consultant Andrea Poteet conceived and wrote the humorous copy for Applewood.

"I'm so excited that the work we did for Applewood was recognized," she said. "They understand that plumbing has a lot of potential for humor and that customers calling because of a plumbing emergency could probably use a laugh. My goal with the script was to put callers at ease, while informing them about Applewood's services. I'm glad the client and the judges saw value in that." (Listen to the award-winning On Hold Marketing production in the video above.)

Our website design and marketing agency created the award-winning BusinessVoice website. 

Listen to the humorous Binkelman On Hold Marketing in the video below.  

Monday, 17 November 2014 08:01

Old-School Phone Skills Are Still Relevant

Old School Phone Skills

Monday, 10 November 2014 19:21

The MadAveGroup Great Pumpkin Launch

For years, scientists have theorized that the best way to dispose of old pumpkins is to toss them off the roof of a four-story building. We proved that theory correct on November 7, 2014 during the very first - and possibly last - MadAveGroup Great Pumpkin Launch.

Using a home-made catapult, we shot about two dozen pumpkins onto the unforgiving parking lot of our corporate headquarters in UpTown Toledo. None of them survived.

Take a look at the quick video above to see how this fun event came together.

What do a broadcast journalist and a marketer have in common?

In Bob Seybold's case, that journalist and marketer are the same person.

By September of 1999, Seybold had worked in radio and TV news for nearly two decades. When he left newsrooms behind and joined our marketing agency that same year, he brought along his news sensibility. And he still applies it to his work today.

"My background as a journalist has served me well," Seybold said, "because so much of what we do as marketers is investigating and explaining, just as any good journalist does. We uncover the pains that a client is facing and then develop marketing solutions to address those needs."

Bob Seybold in 1988 and Today

 

 

 

 

 

 

(Left, Bob Seybold in 1988 at WSPD radio and today at Mad Ave Marketing Group.)

Just as a seasoned reporter knows his beat, Seybold and the rest of our Creative team members work to learn our clients' businesses and industries, and even anticipate their needs. "One of my favorite parts of my work is serving clients proactively. I love delivering a draft for a new On Hold Marketing script or an article for their blog before they even have to think about needing new content."

But Seybold is still able to flex his news muscles. In addition to creating marketing copy for many MadAveGroup clients, he develops content for the BusinessVoice News Network. Each weekday, he writes and produces three quick general interest stories that are uploaded to client On Hold Marketing systems throughout the country. Those stories are then interspersed with existing On Hold Marketing content to give callers on hold a unique experience nearly every time they call.

"The technology of marketing has changed a lot in 15 years," Seybold said, "from dial-up Internet and cassette players running messages on hold, to streaming video on smart phones and cloud-based systems that manage and deliver marketing content. But while the tools have changed, the goal is still the same. We want to have a one-to-one conversation with every caller or reader or viewer to show how what our client offers can help them."

And as Bob Seybold reflects on his first 15 years with Madison Avenue Marketing Group and its three agencies, he's also looking forward.

"It's exciting to be part of a company that grew from providing audio messages and music on hold, to now offering a full range of web design and marketing programs, digital signage, video production and aroma marketing, as part of a full-service marketing agency. And I'm excited for our future, as we develop new ways to meet all of the marketing needs of our clients."

Tuesday, 02 September 2014 07:45

For New Results, Change Your Perspective

How many fireworks displays have you seen? A couple dozen? Maybe 50?

But have you ever experienced fireworks like this? 

Friday, 22 August 2014 03:43

SensoryMax's Awards

 

2016

American Advertising Federation - Bronze ADDY - Read more

2015

American Advertising Federation - Bronze ADDY - Read more

2014

Scent Marketing Institute - Scent Marketer of the Year - Read more

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