Scott Greggory, Chief Creative Officer

Monday, 07 November 2022 10:46

Are You Marketing in a Fog?

Dont Market in a Fog

No one wants to wait on hold after calling a business. Yet, each day, companies all across the country force their valuable callers into a void of on hold silence. Or they make their customers and prospects listen to the same 60-second loop of music, interrupted only by the redundant and pointless reminder that “your call is important to us.”

That’s no way to treat the people who keep you in business.

BusinessVoice is our Caller Experience Marketing agency. Since 1989, that team has been dedicated to providing information callers can use to make smarter buying decisions. In other words, they serve their clients by serving their clients' callers.

One of the other ways BusinessVoice elevates the caller experience is by creating custom Humor On Hold. Take a listen to the four examples below. All were winners of a 2022 MarCom Award.

Video 1: Lakeland Auto and Marine won the Platinum award.
Video 2: Downey PHCE won a Gold award.
Video 3: Binkelman Corporation won a Gold award.
Video 4: Wellington Implement won an honorable mention.

To put Humor On Hold to work for your brand, call 800/473-9005 or This email address is being protected from spambots. You need JavaScript enabled to view it.

 

"It's all about creating marketing content that people WANT to hear, even when it's in a traditionally negative environment."

That's how Chief Creative Officer Scott Greggory describes Humor On Hold, the unique service provided by BusinessVoice, our Caller Experience Marketing agency.

"Nobody wants to be put on hold after calling a company, but if we can make the experience surprisingly funny, while still imparting useful information, both the caller and our client win."

And, once again, BusinessVoice has been named a winner for creative excellence. The agency received two honors during the 2022 MARCE Awards ceremony, presented September 19th by The Experience Marketing Association (EMA).

Our Humor On Hold for Wellington Implement earned the trophy for the Most Entertaining On Hold Marketing production, as well as a Judge's Choice award.

One judge wrote that "This is very entertaining. The situations really enhance the brand." Another judge noted that our work "made me want to listen to the next message all the way through."

Creative Consultant Daniel DiManna and Scott Greggory co-wrote the copy. Josh Jump served as recording engineer.

If you're considering a new approach with your marketing content, talk with our team about using humor in your videos, website, social channels and On Hold Marketing.

Thursday, 01 September 2022 20:27

8 Marketing and Communication Basics

Woman in a home office using a computer

Tuesday, 09 August 2022 12:48

"Picture Toledo!" Photo Challenge

We asked a few of our staff members to step outside of their normal skill sets for a while and capture images of our hometown of Toledo, Ohio. 

Check out their photos below.

Want to live in our great city and work at MadAveGroup? Find details here.

 

Bob Seybold

Bob1

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Lindsay Gebhart

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Kara Koepfer

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Daniel DiManna

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Daniel1

 

Scott Greggory

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Scott1

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Scott4

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If Your Brand Is Flawed Do What Bob Fosse Did

Tuesday, 21 June 2022 14:05

Look for Indicators

Look for Indicators

Monday, 13 June 2022 11:38

MadAveGroup Wins 2022 Telly Award

In June 2022, MadAveGroup won a Telly Award for "Hang The Wreath," a holiday-themed television campaign we produced to subtly promote our agency.

"We purchased air time on a local TV station, but, as a B-to-B company, we knew the majority of the audience wouldn't need our services," said Chief Creative Officer Scott Greggory. "So, we chose to have a little fun with the concept."

The three 15-second spots pushed viewers to the HangTheWreath.com website where they could read about the cast of the commercials, download a screensaver and vote for the destination of a holiday wreath.

"We targeted the spots at local marketers to draw them to the site and learn what it was all about," said Greggory.

The Telly Awards honor the best work created for television and other video channels. Each year, industry judges review more than 12,000 entries from every state and five continents.

Watch the winning campaign below.
 

Telly Awards Graphic

Our BusinessVoice team won a 2022 Communicator Award of Excellence for a Humor On Hold production created for Lakeland Auto and Marine in Port Clinton, Ohio. The audio, captured in the video below, is titled “What’s This Sound?”

Communicator Award entries are judged by members of the Academy of Interactive and Visual Arts. The panel consists of professionals from media, communications, advertising, creative and marketing firms. Members represent major organizations, including Amazon, Conde Nast, Disney, ESPN, GE Digital, Spotify, The Wall Street Journal and Wired.

Credits:

Scott Greggory - Writer / Voiceover
Chris Zaharias - Recording Engineer
Amy Scott - Voiceover

 

Monday, 02 May 2022 11:03

What is Your Marketing Philosophy?

What Is Your Marketing Philosophy

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