Scott Greggory, Chief Creative Officer
“In the middle of The Great Resignation, our team is growing,” said Jerry Brown.
In fact, since January 2021, the size of our staff has increased by 25%.
“I’m convinced it’s because of our unique culture,” said Brown, MadAveGroup's CEO. And once again, there’s evidence to support that belief.
For the third consecutive year, MadAveGroup has been named one of Toledo’s Top Workplaces.
Since 2006, Energage has compiled their Top Workplace research by surveying 23 million employees in 70,000 organizations. That insight has allowed the company to identify “15 culture drivers that are critical to success in any organization,” according to Energage.com.
“When we first meet people who want to work here, they’ll often say they’ve heard great things about our environment. And when they factor in the variety and quality of the work we do, they can’t wait to be a part of this agency,” said Brown.
Interested in joining the MadAveGroup team? Learn more and take the first step here.
We had fun with this three-spot TV campaign for MadAveGroup.
The goal: drive curious viewers to the humorous HangTheWreath.com website where they could vote for #TeamDoor or #TeamWall, send us comments, download screensavers and meet the cast of the commercials.
At the bottom of the site, we reveal that MadAveGroup is beind the cryptic commercials. If visitors appreciate that we drew them to the site, they might engage our agency to create similarly effective content for their companies.
Watch all three 15-second spots below and then visit HangTheWreath.com.
UPDATE: This campaign won a 2022 Telly Award. Read the story.
Have you ever wondered what happens when a videographer goes rogue in the editing suite?
But this video will give you a taste of the level of terror that can ensue.
“When I would be at conventions, I’d tell people about the kind of On Hold Messaging we have. Then, when I was out in Vegas one time, I called back to the office and had myself put on hold so the people at the convention could hear it. And they were laughing because it’s just so funny. Your service is very valuable to us.”
Dan knows first-hand how his customers respond positively to a creative and memorable caller experience.
The judges at the 2021 MarCom Awards see the unique value, too. They named three of our Humor On Hold™ productions winners in this year’s competition.
• Platinum MarCom Award: Binkelman Corp. - "The Binkelman Bus Tour"
• Gold MarCom Award: Med-Line Express Services - "Communal Shower"
• Honorable Mention: Town and Country Resort San Diego - "Drunken Monkey"
Listen to the winning work in the videos below.
We're always encouraging our copywriters to "refill their creative tanks" by exploring art, music and nature and by experimenting with different types of creative expression.
On November 10, 2021, they spent some time at the Gathered Glassblowing Studio in our hometown of Toledo, Ohio. Thanks to Mike and his team for the great experience.
Written by Jerry Brown, Chief Executive Officer
Some folks have a loose definition of winning.
Here’s how we look at it.
Winning begins with a genuine commitment to a goal and can only be realized with a sincere, focused effort to fulfill that commitment.
That means putting in the hard work, learning from your mistakes, demanding more of yourself and those on your team, even when it’s uncomfortable.
It means caring about what you make so much that the world won’t ever see it until it meets your standard.
Winning is not about finishing first, making the most money or living in the tallest building.
And, as nice as they are, trophies and plaques don’t define winners.
Winning is giving everything you have to the people who depend on you; the people who look to you for leadership and inspiration. Winning is raising the bar, setting the example, day after day after day.
Winners don’t quit - ever - regardless of the nature of the obstacles they face.
Not everyone is a winner, not by any definition.
True winners understand that.
Don’t let anyone convince you otherwise.