Scott Greggory, Chief Creative Officer

Thursday, 11 November 2021 15:43

BusinessVoice Wins Three 2021 MarCom Awards

“When I would be at conventions, I’d tell people about the kind of On Hold Messaging we have. Then, when I was out in Vegas one time, I called back to the office and had myself put on hold so the people at the convention could hear it. And they were laughing because it’s just so funny. Your service is very valuable to us.”

That’s a quote from Dan Kazmierczak, CEO of Binkelman, and a long-time believer in Humor On Hold™ from BusinessVoice, our caller experience marketing agency. 

Dan knows first-hand how his customers respond positively to a creative and memorable caller experience.

The judges at the 2021 MarCom Awards see the unique value, too. They named three of our Humor On Hold™ productions winners in this year’s competition.

• Platinum MarCom Award: Binkelman Corp. - "The Binkelman Bus Tour"
• Gold MarCom Award: Med-Line Express Services - "Communal Shower"
• Honorable Mention: Town and Country Resort San Diego - "Drunken Monkey"

Listen to the winning work in the videos below.

 

Wednesday, 10 November 2021 16:39

Glassblowing Writers

We're always encouraging our copywriters to "refill their creative tanks" by exploring art, music and nature and by experimenting with different types of creative expression.

On November 10, 2021, they spent some time at the Gathered Glassblowing Studio in our hometown of Toledo, Ohio. Thanks to Mike and his team for the great experience.

 

Wednesday, 13 October 2021 08:00

Are You Creating Memories?

The Cleveland Press Pumpkin

Monday, 20 September 2021 14:27

What You Can Learn from Norm Macdonald

What You Can Learn from Norm Macdonald Microphone on a Comedy Club Stage

Monday, 28 June 2021 10:20

Winning

Written by Jerry Brown, Chief Executive Officer

Some folks have a loose definition of winning.

Here’s how we look at it.

Winning begins with a genuine commitment to a goal and can only be realized with a sincere, focused effort to fulfill that commitment.

That means putting in the hard work, learning from your mistakes, demanding more of yourself and those on your team, even when it’s uncomfortable.

It means caring about what you make so much that the world won’t ever see it until it meets your standard.

Winning is not about finishing first, making the most money or living in the tallest building.

And, as nice as they are, trophies and plaques don’t define winners.

Winning is giving everything you have to the people who depend on you; the people who look to you for leadership and inspiration. Winning is raising the bar, setting the example, day after day after day.

Winners don’t quit - ever - regardless of the nature of the obstacles they face.

Not everyone is a winner, not by any definition.

True winners understand that.

Don’t let anyone convince you otherwise.

Thursday, 24 June 2021 20:16

The MadAve Music Fest

On June 12th, 2021, friends of MadAveGroup joined us in our on-site social club for a night of food, drinks and live music. We're hoping to grow the MadAve Music Fest into a larger outdoor event. Until then, enjoy the video below. 

 

Content Creation 5

Wednesday, 16 June 2021 10:00

Fatherly Advice

Fatherly Advice from the Dads of MAG Staffers

Wall Street Journal Graphic About On Hold Marketing

In April 2021, the Wall Street Journal reached out to BusinessVoice, our Caller Experience Marketing agency, for insight into On Hold Marketing.

The Journal’s May 20th online article, “How Companies Make Sure You Don’t Hang Up When You’re on Hold,” explained the different options available to companies, from “music, marketing and informational messages, humor, silence and an option to get a call back.”

Writer Dan Weil quoted our founder: “Businesses with successful hold programs ‘look at it as part of their overall marketing plan,’ says Jerry Brown, president of BusinessVoice, a firm that helps companies create those programs. ‘You have to look at it not just as a selling tool, but more importantly as a customer experience tool.’”

Weil noted that, “if customers are calling to make a purchase, there is no harm describing products and prices, industry pros say. But it very much depends on the type of company. For certain services, a softer branding message is more suitable. ‘If I’m calling Apple to buy something, I would expect to hear about products,’ Mr. Brown says. ‘But if I’m calling a nursing home to talk about whether my mom might go there and I get hard-sell marketing messages, that’s not so good.’”

The Funny Angle

The article also referenced BusinessVoice’s unique use of Humor On Hold.

Weil wrote, “[BusinessVoice client] Binkelman, an industrial-parts distributor based in Toledo, Ohio, has taken the comedic route for its on hold customers. Callers to Binkelman are often put on hold, and the company wants to keep them entertained. It’s about finding humor in products that aren’t sexy - bearings, belts, hoses." (Listen to a sample here.) 

“Some outsiders might find a few of the jokes off-color, but the company’s customers love them, says marketing manager Rebecca Conrad. ‘We’re in a mostly male industry, where guys like NASCAR and Bud Light,’ Ms. Conrad says. Customers often call just to get put on hold, so they can hear the jokes, she says.

"A recent example: 'Thanks for calling Binkelman, where we’re changing lives with our pioneering approach to male-pattern baldness,” the voice says. “We slice ContiTech Insta-Grip 300 Push-On Hose into thin strips to make fun toupees that look and feel like the mane of a real donkey. Choose from three colors and four scents. Then, just staple your new rug into place and blammo! People will like you again. Ask for the Binkelman wig shop.'”

Learn more about On Hold Marketing and the value of BusinessVoice’s multi-award-winning Humor On Hold.

RELATED POSTS: The BBC Calls on BusinessVoice
Podcast Topic Turns to Humor On Hold

Tuesday, 11 May 2021 12:33

Remembering Don Binkley

"I never called him Don," remembered Creative Consultant Bob Seybold. "He was always authentically Bink."

That's how we all knew Don Binkley. He was Bink, one of our original recording engineers.

He was a part of our family for a long time - through two buildings, lots of growth and many advancements in studio technology. More than 17 years total.

"Bink was a perfectionist and he made everyone’s work better," said Creative Consultant Andrea Poteet-Bell.

Bob agreed. "He was conscientious about his work. If there was ever a question about a script he was producing, Bink would reach out in his gentle, self-effacing way to make sure that he was doing it right."

"Bink was so sweet. He had such a tender heart and would do anything for anyone," said Client Relationship Manager Courtney Buczkowski. "And he loved his family so much. He would talk about his kids all the time and just beam with joy."

Over the years, Chief Creative Officer Scott Greggory recorded at least 5,000 On Hold Marketing productions with Bink behind the board. "I always knew Bink cared about what he was doing. I could trust him to do great work, represent us well and provide our clients with the best product possible. He was solid."

EVP Fulfillment Valerie Likens recalled a time she provided a quick voiceover for Bink. "He recorded me laughing in between takes, then emailed that audio clip to me. He labeled it ‘Val’s Reply to Most Requests.' I still have the clip."

A Musical Life

Bink was also a working musician. In fact, aside from his family and friends, he loved nothing more than writing, recording and playing music. He was a talented singer, guitar and bass player who entertained countless people at area clubs, bars, weddings and corporate gigs for decades.

He was perhaps best known as one half of the longtime duo Dan and Don. Dan O'Connor, Bink's musical partner of more than forty years, is a former MadAveGroup employee and still a dear friend of our agency. "Every time we worked together," Dan said, "I just felt better at the end of the night. Music allows you to harmonize and vibrate together, so even if one of us had a bad day, we'd start to sing and the rest of the night would be wonderful."

Dan said that Bink made a point of connecting. "He always wanted to reach out to help others and care for people. From day one, we were brothers, and over the 40 years we were together I saw him as a wonderful gentleman. I was proud to be considered his friend."

"Everyone loved Bink, especially my family," said CEO Jerry Brown. "He spent hour upon hour with my sons discussing, playing and recording music. Whenever you'd see Bink play, you’d think he was playing just for you. He'd flash you this sly smile or eye contact, or he'd play a special riff - those were his ways of showing his appreciation. Bink was a sensitive sweetheart."

"Bink and Dan played often at a bar I worked at 25 years ago," said Nikki Brown, Director of the MadAveCollective. "On Fridays, when I had a few tips, I would run over to the stage, throw a couple bucks in their jar and request 'Southern Cross' by Crosby, Stills and Nash. It was always the highlight of my night. When I began dating Jerry [Brown], I didn’t realize that he, Dan and Bink were pals and co-workers. It was a nice surprise. Jerry and I would go see them play almost weekly and, without fail, Bink would sing my song for me."

He sang for a lot of people.

Bink passed away May 9, 2021 following a fight with throat cancer. He was 66.

He leaves a wonderful legacy: a loving family, more friends than you can imagine and a life spent making music for the joy of others.

What else is there?

_______________

Along with many pictures of Bink, the video above features the last song he ever recorded. It's an original piece he called "We Will Meet Again."

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