Scott Greggory, Chief Creative Officer
Since 1959, the SMA has been presented once annually to recognize those who've made outstanding contributions to advertising, while demonstrating a commitment to the industry's highest standards, creative excellence and social concerns.
Level 2 Audio owner Mark Reiter won last year's award. In presenting the Silver Medal to Greggory, he said, “I like to call Scott a one-of-a-kind thinker. There’s just no one who looks at things the way he does."
In addition to his leadership role, Scott is a copywriter, producer and voiceover artist who's known for creating humorous marketing and advertising content. His “Humor On Hold” and other work have earned more than 125 local, regional and national awards for creative excellence.
“Scott is phenomenal when it comes to his sense of humor and [knowing] how to execute that sense of humor for a client’s brand,” said Jerry Brown, founder and CEO of MadAveGroup.
"He's incredibly creative," said Rebecca Conrad, Marketing Manager of Binkelman Corporation, a MadAveGroup client since 1996. "He is certainly not afraid to push the envelope. He's pushed us to really get outside the box. I don't think many people would have the guts to do what he does."
“Scott’s a genius writer. He has an unusual approach to selling a product with humor,” said Terry Lesniewicz, MadAveGroup’s Chief Brand Officer.
A Triple Threat
Greggory has been a creative leader with our agency since 1993. He’s the third member of the MadAveGroup team to win the Silver Medal. It was also presented to Jerry Brown in 2012 and Terry Lesniewicz in 2005.
For the second consecutive year, MadAveGroup has been named one of Toledo’s Top Workplaces.
The winning organizations are determined by Energage, a company that specializes in defining and promoting the elements of successful business cultures.
Since 2006, Energage has surveyed 22 million employees in more than 66,000 organizations to compile their Top Workplace research. That insight has allowed them to identify “15 culture drivers that are critical to success in any organization,” according to Energage.com.
“We believe in the value of our unique, authentic culture. It attracts good people,” said MadAveGroup CEO Jerry Brown. “And it’s one of the reasons they stay here. We have team leaders who’ve been with us for 25 or 30 years.”
Brown said that “our clients can feel the difference, too. It comes through in how we care for them and our focus on long-term relationships.” MadAveGroup has served more than 100 clients for 25 years or longer.
“For decades, employee engagement in the U.S. has been stagnant at just 31 percent. Two out of three employees wish they were doing something else,” according to Energage. “But there are some standouts - organizations with double the engagement level. We knew if we could find these companies, pinpoint what they’re doing, and then use technology to replicate their success, we could help other organizations achieve the same.”
Interested in joining the MadAveGroup team? Learn more and take the first step here.
Our humorous approach to marketing has been honored once again.
The judges at the 2020 MarCom Awards presented us with the following:
- A Platinum Award for “Hold It,” Humor On Hold created by BusinessVoice for Lakeland Auto & Marine.
- A Platinum Award for “Creative Inspiration,” a video produced by MadAveGroup for the 2020 Addy Awards ceremony.
- An Honorable Mention for “Jack,” Humor On Hold created by BusinessVoice for Binkelman.
“Humor can be so effective at attracting attention and drawing people into the message,” said Scott Greggory, our Chief Creative Officer. “We look at humor as a way to give to the audience, rather than taking from them.” (Read more about that philosophy here.)