Scott Greggory, Chief Creative Officer

The list of the 2019 MarCom Award winners includes national brands like Nationwide, AARP, Cisco, Dell, Fender and Morgan Stanley. And once again, MadAveGroup is on that list, too.

Our Caller Experience agency BusinessVoice earned four awards for their Humor On Hold.

Platinum Award: Lakeland Auto & Marine - “Previously”
Platinum Award: Binkelman - “Time Stands Still”
Gold Award: Binkelman - “All Roads”
Honorable Mention: Med-Line - HIPPA-tastic”

On its website, the MarCom Awards is described as “an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.”

Entrants range from individual communicators to media conglomerates and Fortune 500 companies, and come from throughout the United States, Canada and dozens of other countries.

MarCom Award judges reward those entries that “exceed a high standard of excellence and serve as a benchmark for the industry.”

BusinessVoice is the world’s most-awarded provider of On Hold Marketing. Listen to the winning work in the videos below. 

 

Monday, 30 September 2019 14:41

Five Challenges

In April 2019, our CEO Jerry Brown proposed five challenges to our staff. They were encouragements on how to approach not only our work, but our lives.

Jerry urged us to be:

Curious - Inquisitive and eager to learn.

Dauntless - Fearless, bold and not easily intimidated.

Diagnostic - Willing to analyze the cause of a problem, then provide a solution.

Persistent - Capable of carrying on, especially in the face of opposition and obstacles.

Resilient - Able to recover from adversity.

To reinforce those challenges for our team, we produced a series of 20 posters featuring quotes that support the five ideas. We hang a new set of posters every couple of weeks. You can see a few of them below.

What are some of the ways you communicate important philosophies or strategies to your employees? How do you promote teamwork or new ideas? Read a few thoughts in our article “Internal Communication: Your Team is an Audience.”

Be Curious

Be Dauntless

Be Diagnostic Poster

Be Persistent

Be Resilient

Wednesday, 25 September 2019 16:27

A Lunch Lesson

Customer Experience MadAveGroup

Friday, 20 September 2019 15:07

The MadAveGroup Olympics

One of the newer traditions at our agency is the MadAveGroup Olympics.

We close the office to spend a summer day at our CEO's home. Along with enjoying good food and plenty of cold beverages, we compete in fun games like Can Jam, bocce ball, cornhole, and even a giant version of Connect 4. There's also swimming, Frisbee and fishing. Then, we all get together for a big kickball tournament. 

The pictures below are from our 2nd annual Olympics, held in August 2019.

Advertising Copywriting

As you browse online content, read ads, and listen to TV and radio commercials, you’ll see or hear lots of worthless words - advertising phrases and clichés that add no value, provide no clarity and, sometimes, don’t even make sense.

It’s fluff that steals the audience’s time and weakens the brand’s message.

Tuesday, 06 August 2019 11:52

Keep Your Eye on the Ball

Take Your Swings 600

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