"Humor is a tool you can use to surprise and delight your customers," said Scott Greggory, our Chief Creative Officer. "It can be especially effective when it's unexpected, like it is in the on hold environment and many other customer touchpoints, from website copy and direct mail to packaging and corporate video."
And when mixed with information that serves a real need, humor can attract and maintain an audience's attention longer and create memorable brand impressions.
The judging panel at The Communicator Awards agrees. During their 2020 competition, they honored two Humor On Hold productions from BusinessVoice, our Caller Experience Marketing agency.
Our unique work for Lakeland Auto and Marine called “Previously” was acknowledged with a Gold Award. "All Roads," an On Hold Marketing production we created for Binkelman, won a Silver Award. You can hear both winners in the videos below.
The Communicator Awards is a leading international awards program that recognizes big ideas in marketing and communications. The show is judged and overseen by the Academy of Interactive and Visual Arts, an invitation-only organization of leading professionals from various forms of traditional and interactive media. The current membership is a “Who’s Who” of acclaimed media, advertising and marketing ﬁrms, including GE Digital, Republica, Tinder, PureMatter, Tool of North America, Fast Company, Territory Studios and others.