Friday, 26 February 2016 13:38

Competitor Refers BusinessVoice for Creative Work

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Can you imagine another company within your industry sending new business your way?

That's what happened to our On Hold Marketing agency BusinessVoice in late January 2016.

Arrowwood Lodge is a vacation destination in central Minnesota. Carolyn Bare is the location's General Manager.

When Carolyn began looking for an On Hold Marketing provider, she was searching for a company that could deliver an "out-of-the-box On Hold experience. Our [previous] on hold messaging was very ordinary; not at all what we wanted," she wrote. "We wanted something that would help guests remember us."

The first company Carolyn contacted produced a custom demo for Arrowwood, but it left her wanting more. That's when the company realized that they might have trouble fulfilling Arrowwood's desire for unique and creative On Hold Marketing.

So, they graciously suggested to Carolyn that she call BusinessVoice.

Within days, Arrowwood was a BusinessVoice client and our Creative team was on the job.

"We developed a concept that allows callers to hear someone flipping through TV channels," said Andrea Poteet, lead writer on the project. "The quick clips of the shows include humorous references to Arrowwood Lodge."

(Listen to the finished production in the video above.)

"This production absolutely fulfilled what we were looking for," wrote Carolyn. "We asked for something original, and you went above and beyond."

What did Carolyn like most about the work? "It was something that we had not heard before. We gave you free reign to do something unusual and fun, and you hit the nail on the head!"

"This is a great example of how BusinessVoice is different from others in the On Hold Marketing world," said BusinessVoice Director Steve Evert. "We believe your On Hold Marketing should receive the same type of attention and consideration that your digital and broadcast marketing do. In fact, we think that the impressions you make on hold are more important than those you may make with many forms of outbound marketing."

To learn more about that philosophy or discuss your marketing needs, This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419/724-7311.

Visit the Humor On Hold page at


Read 1935 times Last modified on Thursday, 19 May 2016 14:50