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Wednesday, 25 July 2012 21:02

Define Your Personal Brand

Written by Jordan Brown
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The world does not arrive at a perception of your "personal brand" by accident. It's the culmination of all the output you present through your words and actions. Every phone call; every social media post; every presentation you make; they all contribute to your brand image.

So, if you haven't already, consider how you should convey yourself as a businessperson in order to best communicate what you have to offer. Determine which of your qualities are the most important and project them with clarity and consistency.

For instance, are you a creative? Then you might want to make sure that all the images on your Facebook page support your unique style. Develop an expressive blog, and make an effort to spread your unique perspective in conversations with potential clients and the rest of your business network

Are you analytical and consistent? Re-affirm that by using a social media tool to check in at the local park every day for your morning run. Keep emotion out of your business conversations; maybe share your favorite baseball team's weekly stats online.

These suggestions are just the beginning of what you can do to solidify your personal brand in the minds of potential clients. Take the time to define your brand for yourself. Then, allow your actions to validate it in the minds of others.
Read 9283 times Last modified on Wednesday, 07 June 2023 06:00