Tuesday, 08 July 2008 07:02

Don't Stop Preachin’ To The Choir

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My wife and I attended a conference in Wisconsin in the spring of 2008. The goal was to learn about different ways we can improve our church.

The main speaker during the two-day presentation was a pastor named Dan. Dan is very, very good at what he does. All weekend he told compelling stories about his church, his congregation and their experiences together, weaving wonderful lessons and life-changing ideas into the mix.

As great as Dan’s presentation was, I wouldn’t have cared a lick about it three years ago...before I started going to church. But now that my family and I attend services weekly, now that I’ve been baptized, now that I’m a deacon, I was more than interested in what Dan was sellin’.  In a sense, I was a customer.

Now think about your customers. They like you. They trust you. They may even depend on you. They want to buy what YOU sell, just like I wanted the information Dan had. You may make the greatest product since pie, but convincing a non-customer to buy it can still be an uphill, expensive, and time-consuming process. So, while you still need to bring in the un-churched (new customers) don’t stop preachin’ to the choir. Never overlook opportunities to build stronger, deeper relationships with your existing customers by providing them with proactive input and valuable information whenever possible.

Can I get an Amen?

Read 2987 times Last modified on Tuesday, 06 June 2023 08:13