Wednesday, 24 October 2012 19:59

Hi, I’m Invasive, Interruptive and Insensitive. Now Buy What I’m Selling!

Written by Scott Greggory
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Have you had enough of the robocalls for a while? Those are the pre-recorded phone messages that candidates and other political groups use to reach potential voters.

During a campaign season, robocalls are delivered with an appalling lack of sensitivity to voters' private time. They invade our personal space and interrupt our family time, so it's no wonder that every person on Earth despises these calls with the white hot intensity of a thousand suns.

The calls must be effective - at least on some level - since political marketers continue to employ them, but at what cost to their own cause and community?

Regardless of whether they work or not, robocalls and endless attack ads further alienate the electorate - the candidates' "customers." Would you knowingly use marketing tools, techniques and content that not only alienate, but anger the people to whom you're trying to sell a product or idea?

I hope that the negativity these tactics breed inspires you to look the other way, and that, when faced with the choice, you'll always vote for marketing styles and strategies that celebrate the creative, the unique, the forward-thinking, the art, the truth, and the ways that you, your staff and whatever it is that you make can generate solutions and have a positive difference in the lives of your customers.

Read 3843 times Last modified on Wednesday, 07 June 2023 05:55