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Tuesday, 12 July 2011 23:06

Humor On Hold from BusinessVoice Creates Unique Caller Experience

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How do you typically react to being placed on hold?

With laughter?

Not likely, unless you happen to be calling a company that uses humor on hold from BusinessVoice.

(Listen to samples of Humor On Hold.)

“Humor is still underutilized in telephone applications,” says Scott Greggory, BusinessVoice Creative Director and an award-winning copywriter who’s been helping to differentiate companies with humorous On Hold Messaging for two decades.

“It’s everywhere else: on radio and TV, in print advertising and all over the Internet, but many brands have seemed reluctant to take a funny approach on hold.”

And that’s good for you, according to Greggory. He points out that your competitor’s reluctance to capitalize on humor can help your brand stand out even more distinctly when you choose to go the funny route. He says, “Humor on hold can be used very effectively to create a unique experience for callers. Not only can it be a positive surprise, it can leave a lasting impression that callers will remember and maybe even tell their friends about.”

Using Humor to Sell

“We employ humor to disguise the marketing message,” says Greggory. “It’s the audio equivalent of using a spoonful of sugar to help the medicine go down. When we make callers on hold giggle, we lower their defenses and make the ‘real’ message easier to swallow. And by creating a fun, enjoyable telephone environment, we increase the likelihood that people will call back.”

BusinessVoice leads the On Hold Marketing industry in its creative approach to content. We've been acknowledged nearly 100 times by local, regional, national and international creative and marketing competitions. We’ve also received more awards from OHMA – the On Hold Messaging Association – than any other member agency.

Visit the BusinessVoice Humor On Hold page here. Or for more details on how OHM can work for your company, call 866/473-9000.

Read 4864 times Last modified on Thursday, 19 May 2016 14:49