Take VoIP, for example. It stands for Voice Over Internet Protocol. Basically, it's a method of delivering telephone calls via the Internet.
For many years, VoIP has had a lot of I.T. and operations folks excited. Unfortunately, VoIP can also reduce the benefits that the Sales and Marketing departments derive from the phone system.
If you work in marketing and your company is considering VoIP, please protect your own interests. Take a look at this post on the BusinessVoice blog called "3 Things to Look for When Switching to VoIP," and then became part of your organization's conversation about VoIP.