BusinessVoice (our On Hold Marketing agency) and SensoryMax (our Sensory Marketing agency) were both recognized with Bronze awards at the 2015 ADDY Awards ceremony. The event was presented by the American Advertising Federation / Toledo.
SensoryMax won for the Essence of Lincoln signature scent it developed for the Lincoln Motor Company.
SensoryMax Director Michael Seay said he's confident that this is the first time an ADDY Award has ever been presented for a scent. "It's still an unusual concept to most folks, so it's really exciting to us as more and more people see the value in Aroma Marketing," said Seay. "To win another award for it is gravy!"
Essence of Lincoln also contributed to SensoryMax earning national media coverage, as well as the title of 2014's Scent Marketer of the Year.
The BusinessVoice team was acknowledged for a humorous On Hold Marketing production it created for Binkelman Corporation. Titled "Stream of Consciousness," it features wall-to-wall thoughts on a variety of topics, from ugly shirts to dump trucks, and canned chili to spare teeth.
You can hear the winning work in the video above.
