Only one radio campaign won a 2017 Platinum MarCom Award. Ours.
The humorous five-spot series we created for Ray’s Trash in Indianapolis took one of the top prizes in the international competition, which receives about 6,000 entries annually.
“Ray’s asked us to produce a radio spot to run during the Indianapolis Indians radio broadcasts this past summer,” said MadAveGroup CCO Scott Greggory. “We considered the five-month season and the four-spot-per-game frequency, and then suggested creating five spots instead. We knew that hearing the same spot over and over could lead to listener burnout, which would result in frustration with the brand. A greater variety of spots would prevent that problem.”
Platinum Award - Ray’s Trash Radio Campaign
Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias
BusinessVoice, our Caller Experience Agency, won two Gold MarCom Awards and an Honorable Mention, all for On Hold Marketing we created.
Gold Award - SYSTEMseven On Hold Marketing
Writers: Shaun Turner and Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias
Gold Award - International Translating Company On Hold Marketing
Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley
Honorable Mention - Notre Dame Academy On Hold Marketing
Writer: Andrea Poteet
Voices: Amy Jeffries
Recording Engineer: Don Binkley
