Putting People First

Displaying items by tag: MadAveGroup

Wednesday, 13 May 2026 14:01

MadAveGroup CCO Makes BGSU Hall of Fame

 

When you partner with MadAveGroup, you can do so with confidence.

  • Our work has earned hundreds of awards for creative and marketing excellence.
  • We've served 100+ clients for more than 20 years each.
  • Four members of our team have earned AAF's highest honor, the Silver Medal Award.
  • CEO Jerry Brown is a member of the Entrepreneurial and Business Excellence Hall of Fame.

And, on April 10th, 2026, MadAveGroup Chief Creative Officer Scott Greggory became the first inductee of Bowling Green State University's School of Media and Communication Hall of Fame.

The Hall was established to honor alumni who have made significant contributions to their media or communication-related field through excellence, innovation and leadership, while inspiring the next generation of professionals.

Scott has been a creative leader with our agency since 1993. He's a copywriter, voiceover talent, producer and director. He also works with our writers and select clients as Chief Creative Officer.

Over the years, Scott's "who cares?" philosophy has become one of the foundations of our work. It's an audience-focused question that encourages all our agency's creatives to look deeper at the value of their content before publishing.

Scott graduated from Bowling Green State University in 1985 with a Bachelor of Arts in Communication degree after majoring in radio, TV and film.

"I chose BGSU because of the school's broadcasting facilities and the many opportunities I'd have to get my feet wet right away," said Scott. "I spent every moment I could at the radio stations and in the production studio learning my craft."

By his sophomore year, Scott was working professionally at a Toledo radio station. "I had to bum rides, borrow cars and sleep on station lobby couches to make it all happen, but I was so excited to be working in radio that the added effort was more than worth it."

Hall of Fame nominees are evaluated on several factors:

  • Have they achieved distinction in their field through awards, leadership roles or significant creative contributions?
  • Have they pioneered new ideas, methods, technologies or creative works that have had a measurable effect on their field or audience?
  • Have they demonstrated exceptional leadership in professional organizations, industry associations, or civic roles?
  • Have they used media and communication expertise to positively influence communities, advocate for important causes or advance the public good?
  • Have they demonstrated an ongoing commitment to BGSU?

To put our team to work for you, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 1-866-473-9000.

Published in News
Monday, 11 May 2026 21:11

The d2i Show Reel

The d2i show reel highlights quick samples of our branding, advertising and design agency's video work, as well as their websites, graphics, packaging, outdoor advertising and even branded closed-circuit television programming.

Look for more highlights at design2influence.com or call 419/724-9000.

Published in News
Wednesday, 19 March 2025 11:11

The d2i Show Reel

The d2i show reel highlights quick samples of our branding, advertising and design agency's video work, as well as their websites, graphics, packaging, outdoor advertising and even branded closed-circuit television programming.

Look for more highlights at design2influence.com or call 419/724-9000.

Published in News

The list of the 2019 MarCom Award winners includes national brands like Nationwide, AARP, Cisco, Dell, Fender and Morgan Stanley. And once again, MadAveGroup is on that list, too.

Our Caller Experience agency BusinessVoice earned four awards for their Humor On Hold.

Platinum Award: Lakeland Auto & Marine - “Previously”
Platinum Award: Binkelman - “Time Stands Still”
Gold Award: Binkelman - “All Roads”
Honorable Mention: Med-Line - HIPPA-tastic”

On its website, the MarCom Awards is described as “an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.”

Entrants range from individual communicators to media conglomerates and Fortune 500 companies, and come from throughout the United States, Canada and dozens of other countries.

MarCom Award judges reward those entries that “exceed a high standard of excellence and serve as a benchmark for the industry.”

BusinessVoice is the world’s most-awarded provider of On Hold Marketing. Listen to the winning work in the videos below. 

 

Published in News
Wednesday, 25 September 2019 16:27

A Lunch Lesson

Customer Experience MadAveGroup

Published in The MadAve Blog
Wednesday, 04 September 2019 16:25

Are There "Worthless" Words in Your Advertising Copy?

Advertising Copywriting

As you browse online content, read ads, and listen to TV and radio commercials, you’ll see or hear lots of worthless words - advertising phrases and clichés that add no value, provide no clarity and, sometimes, don’t even make sense.

It’s fluff that steals the audience’s time and weakens the brand’s message.

Published in The MadAve Blog

Customer Experience 1I received a testimonial yesterday.

That's not unusual. We're fortunate to receive hundreds each year.

But this testimonial was special.

It wasn’t from a client, partner, prospect or vendor. In fact, it wasn’t from someone we’ve ever worked with.

It was from a man who called us by mistake. That’s right: a wrong number.

But, it turns out, he had such a positive experience with the person who answered our phone that he was compelled to let me know about it. He wrote the following.

“I actually called by accident. Your number is one digit different from another company I was reaching out to. But, when I got off the line with Courtney, I went to your website and read the intro about the importance of making a positive impact during EVERY interaction. It very much hit home because I’d just had that experience with Courtney. It’s been three hours and I still feel the positive vibe she puts out. I want to commend your organization and her sincerely. Nice, genuine people seem to be in short supply these days.”

His email made me smile with gratitude.

As CEO of MadAveGroup, one of my primary responsibilities is to “protect our culture.” And nothing has a greater effect on that culture than the people we employ and our commitment to creating positive customer experiences.

Pull Quote 4ABuilding that type of environment doesn't happen by accident. Ideally, it's organic and begins with an authentic desire to serve people, but it must always be encouraged and nurtured.

It can be grown, too. For instance, you can use ongoing training to teach employees how to actively create positive experiences for your customers.

Do you provide the tools or incentives to create great interactions? Do your team members know they have the power to make things right with angry customers on the spot? Do you talk about proactively looking for opportunities to wow your clients?

And most importantly, do you follow specific hiring procedures that improve the chances of your new recruits fitting into your positive experience culture?

How would your customers describe their experiences with your organization?

The success of your company depends on their answers.

Published in The CEO's Blog
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