The MadAveGroup Blog

Tuesday, 29 January 2019 13:59

Don't Hide the Facts

Written by

Truth in Advertising

The other day I heard a lightning-quick disclaimer at the end of a radio spot. The voiceover was so fast and mixed at such a low volume that I couldn’t begin to understand it. 

And that’s the point. 

That advertiser didn’t want me - or anyone else - to hear those details.

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