The MadAveGroup Blog

Monday, 26 January 2009 12:12

Those Who Fail To Plan Should Plan To Fail

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During these challenging economic times when companies are being forced to do as much or more with less, marketers can’t afford to be wasteful. And that doesn’t apply just to dollars. We can’t afford to waste time, ideas, or opportunities either.

Tuesday, 30 December 2008 04:42

Strengthen Your Brand by Boning Up on Your History

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Roberto Ramos of The Vox Collective is asking you to blow the dust off your old history books and take another look. In a recent Adweek column, Ramos puts forth four key lessons from FDR's New Deal, with additional ideas on how they apply to marketing in today's economy:

Wednesday, 10 December 2008 06:52

Brand Or Get Branded

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Leave your branding up to the marketplace? Not a good idea. This reminder is from the folks at MarketingProfs' Get to the Point Small Business newsletter:

That's the question Martin Lindstrom poses in a recent post for AdAge.com. He also lists "nine components that powerfully engaging brands share with religion."How many of these components have you - or could you - incroporate into your brand-building efforts?

Thursday, 20 November 2008 10:48

Focus Your Marketing to Beat the Economic Blues

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We've talked before about how to grow your business by selling more to your existing customers. And during these economically challenging times, it seems like that advice is more important than ever, according to the top marketing mind at the nation's biggest electronics retailer. From a marketingprofs.com interview with Barry Judge, Chief Marketing Officer at Best Buy:

There are many no-cost or low-cost steps you can take to encourage repeat business, build brand equity, and create a positive and memorable customer experience. One of the most basic is to train or remind everyone on your staff to be a pleasant, helpful human being when using your company’s telephones.

Jerry Brown still doesn't like talking about the years he spent as one of four conjoined quadruplets, or the farming accident that brought about their abrupt separation. "Finding turtlenecks with four head holes was really tough," he recalls with obvious pain, "but it was nice to always have three fellas to tell your troubles to."

In marketing, we’re frequently presented with the task of achieving more bang for less buck, especially during a slower economy. And whether we’re actually in a recession or not, in our current economic state, it’s only natural that business owners are concerned about their bottom lines. But a slow economy is no reason to slash your marketing budget. It’s time to attack.

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