The MadAveGroup Blog

People who own DVRs (Digital Video Recorders) and access television programming online watch fewer commercials. A lot fewer, according to an Adweek article by Brian Morrissey:

Wednesday, 07 May 2008 08:44

Honesty Is The Best Philosophy

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Do you remember when you were growing up and your parents used the old adage "honesty is the best policy?" And when you told the truth you were thanked for your honesty, but punished for the bad deed that you had to be honest about?

Wednesday, 19 March 2008 05:39

Capitalization On Call Girls

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The marketing industry as a whole can be an unfriendly place. Shops are criticized for decisions on spokespeople and underlying messages, and judgements are made within seconds by the public. But after reading this article in AdAge concerning Georgi Vodka's clamoring for former Governor Spitzer's call girl's "butt," I can't help but feel those same negative feelings.

Monday, 17 March 2008 05:06

Livin' The High Life

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After 105 years, Miller Brewing Company is breathing new life into their original bubbly pilsner.

The Milwaukee brewer recently launched Miller High Life Extras, a points-based loyalty program that rewards those who are "livin' the high life." It's simple. Just buy a specially marked 12 or 30-pack of Miller High Life, or Miller High Life Light, if you're watching your figure. Each bottle or can is worth 10 points, which then can be redeemed with the click of a button at MillerHighLife.com, proving once again that loyalty and enjoyment go hand-in-hand.

Monday, 25 February 2008 06:01

Hostile or Humorous? You Decide.

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In the February 18, 2008 issue of AdAge, Richard Rappaport laments that today’s advertising has gone to the dogs. And not the cute, furry ones that like to lick your face. He’s talking about the mean, vicious dogs that eat expensive shoes and chew up your new couch.

Friday, 07 March 2008 12:15

Tires, Berets and Kimonos. Oh My!

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I saw a commercial the other morning that really made me laugh. It was for Titan Tires. (If you would like to have a hearty chuckle, you can view it here. Just click on the "kimono" link.)  

Sunday, 24 February 2008 06:47

Three ADDY Night

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We were very proud to be recognized at last week's Addy Awards ceremony, presented by The Advertising Club of Toledo. We submitted three On Hold Messaging productions and won three awards - 1 gold Addy and 2 silver Addys.

It was kinda' backwards this year: the game was great but the commercials seemed a little flat. Still, I had a couple of favorites, both from the Bud Light folks: "Endorsement" with Will Ferrell and "Breathe Fire." (I predict Ferrell's line - "Suck one" - will be the next great catchphrase to sweep the nation.)

Seems we can't get through the day lately without hearing all about how the American economy is goin' to hell in a hand basket. I'm certainly no economist so I can't address whether it is or not, but in light of the current headlines I thought it important to reiterate a simple truth: when business slows down, it's not a good idea to cut activity that drives sales - like marketing.

In 2007, we thought we’d seen it all. Skyrocketing oil prices, toys with lead-based paint, the Western wildfires, senators in bathroom stalls and, of course, Sanjaya. And just when you thought things couldn’t get any worse, there they were: Precious Moments coffins.

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