The MadAveGroup Blog

Thursday, 20 December 2007 12:26

Remembering a Great Talent

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Dennis Staples died on Monday. He was a radio man who spent most of his broadcasting career here in Toledo, Ohio. For a few years, he was also one of our voice talents at BusinessVoice.

Tuesday, 18 December 2007 06:28

The Best of "The Worst?"

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A local blog has posted a great discussion question that could work in any town – “What’s the worst locally produced TV commercial you’ve ever seen?” They got lots of nominees, including this one that may take the top prize for mind-numbing repetition in the quest for name awareness (Think “Head On” for teenboy button-mashers.) Still, you’ll probably remember the name for a long while after you see the spot.

Which brings me to my question: what do you want your viewers, readers and listeners to remember about you and your business? Is it a name, a slogan, a particular product or service?

Wednesday, 12 December 2007 06:03

Apocalyptic Advertising

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The apocalypse is upon us. Starbucks, high and mighty coffee giant, and television advertising naysayer, has finally launched a national television advertising campaign. The new ads, created by the team at Weiden & Kennedy are lovely. The colors and animation immediately evoke a feeling of holiday verisimilitude. And human interaction with animals always gives me the warm and fuzzies. 

Tuesday, 04 December 2007 04:38

Feed Your Mind and Fight World Hunger Too!

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If you do any kind of writing for your job, you know that a rich vocabulary is an important tool. Here's a fun way to add to that toolbox: FreeRice.Com - an online vocabulary test. (From Daphne Gray-Grant in her weekly newsletter):

Basically an online vocabulary test, much like the SAT, it presents you with a series of multiple choice definitions. Your answer to each question is scored immediately and you move on to the next one. (You can set options so that when you leave your computer the site "remembers" your score for the next time.)

Monday, 26 November 2007 06:07

Three Powerful Words for Better Customer Service

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Want to make your customers happy when things go wrong? Add more mea culpas to your conversations. Software developer Joel Spolsky has this advice for remarkable customer service: admit that it's your fault. Spolsky admits that's not easy for many of us:

Is it just me or does the audio from a typical TV commercial pod sound more like what's on my iPod?

Wednesday, 10 October 2007 09:55

Oil's Well in New Ad Campaign

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These days, there aren't many jobs more difficult than doing PR for an oil company. (Now that the tobacco companies are down for the count, these are the folks we really love to hate.)

Thursday, 15 November 2007 12:33

Yeah! We're Crystal-Riffic!

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We're mighty proud to have won three top prizes at last night's Crystal Awards ceremony. The event is presented each year by the Toledo chapter of the Association for Women In Communication.

If you read the April 2007 issue of The BusinessVoice Marketer you may have seen our thoughts on focusing your marketing copy on your target audience. Here's the piece:

There's a huge battle underway between Netflix and Blockbuster Video for subscribers who rent their DVDs by mail.

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