The MadAveGroup Blog
The word 'everyday' seems to be everywhere lately, but in all the wrong places.
In the last few weeks, I have seen the word 'everyday' used incorrectly on the menu of a regional restaurant chain ("Our lunch specials are just $6.95 everyday"), on the binding of a pad of notebook paper ("Value Plus. Your Best Value...Everyday"), on a digital billboard for a local newspaper, on a P-O-P sign at a national pizza chain, in a script for a TV commercial, on a T-shirt, and twice on the homepage of a website.
I am always amazed when employees cannot summon the energy or common courtesy to use even the most basic manners when working with customers. And yes, I'm referring primarily to the those who work in the retail world.
I was repulsed Tuesday when I heard a short piece on a national afternoon radio program about marketers who were trying to capitalize on the recent shooting deaths of more than 30 people on a university campus. (I'm purposely not mentioning the name of the school in this post to avoid being guilty of the same tactic.)
So maybe you don't have a six-figure budget for marketing (OK, maybe not even a five-figure budget!), but that doesn't mean you can't be effective. Author Jodi Bash has some great suggestions for direct marketing on a shoestring budget using e-mails:
Randy Snow spoke at the Advertising Club of Toledo's monthly luncheon program Wednesday. He's the Creative Director at R&R Partners, the agency responsible for the wildy successful "What happens here, stays here" campaign for the Las Vegas Convention and Visitors Authority.
Chrysler's Dr. Z campaign puts me to sleep, which is hardly the ideal car-buying state.
These spots are everywhere and, yet, they are so remarkably underwhelming. The copy isn't clever, funny or memorable. And, while I'm sure Dr. Z. is a nice guy, he comes across as interesting as wet cardboard on screen. He should be replaced by a talking U-joint that wears a funny hat, or maybe Billy the Chrysler Monkey.
I read in this morning's AAF SmartBrief that the CBS television network will "stamp 35 million eggs with laser images of its logo" and egg-related puns about its programming.