The MadAveGroup Blog

Thursday, 24 August 2006 13:40

Marketing Pluto

Written by

Maybe if Plutonians hadn't slashed their Point-Of-Entry Marketing budget years ago they'd still be living on a legitimate planet today.

Instead, their tiny ice sphere has just been downgraded to "space pebble" status.

Monday, 07 August 2006 15:50

What's The Hurry?

Written by

Have you ever received a voicemail message that you had to replay over and over and over again in order to decrypt the a name or phone number that went flying past you at warp speed?

Wednesday, 09 August 2006 03:34

Marketing With Precision

Written by

In the town where I live, the local newspaper distributes packets of advertisements free of charge each week to households that are not subscribers. These ad packets come in a distinctive pale blue bag and in some neighborhoods you’ll see them piling up under bushes, on porches and in driveways where homeowners obviously have no interest in them.

Wednesday, 11 October 2006 05:12

A New "Stage" For Your Marketing

Written by

The technique known as Home Staging involves preparing a house for potential buyers by changing the interior design to encourage a quick sale.

How many business cards have you thrown away over the years? More importantly, how many of yours do you suppose got pitched five minutes after you handed them out?

Do you require your staff to use a standardized email signature, or is your company being represented by as many different signatures as it has employees? Different sizes and fonts? Different contact info? Different icons?

Does your news release contain real news? Or will the producers and assignment editors who receive it discard it as PR fluff? Tom Waniewski has 30 years of news and media relations experience under his belt. He’s now the principal of Waniewski Associates. He says, “If you're doing PR or coming from an advertising agency, the media's skeptical eye is always looking for what's in it for the ‘pitcher.’ They can spot a good story from a publicity stunt a mile away.”

For many marketers, defining their company’s Unique Selling Proposition can be tough. But what can prove even tougher is living up to that USP. Your Unique Selling Proposition is your promise to the marketplace.

In their Sept. 28, 2006 online issue, AdAge notes that, last year, Americans under 25 chose the Internet more often than traditional entertainment channels, like TV, radio and movie theatres. Podcasts are a favorite format for that younger demo. The medium is enjoying “15 to 30% year-over-year growth” according to Murgesh Navar, founder of Podbridge. There are several attractive aspects of Podcasting for marketers as well, including low production cost, flexibility and immediacy. While the 25 and under crowd often seeks out premium content (network TV shows, for instance), companies can create audio or video Podcasts for their target audiences - customers and prospects.

Want to build credibility with prospective customers? Use testimonials. If you know of current customers who would be willing to boast about your company in writing, put them to work: ask each of them for a testimonial letter. In most cases, people are more than willing to vouch for companies they enjoy working with, so don’t be afraid to reap a little of the goodwill you’ve been sowing.

Page 34 of 35