The MadAveGroup Blog

Kermit the Frog was right – it’s not easy being green.

But if you’re determined to hitch a ride on the green marketing bandwagon, do it right.

Sure, it’s straight out of your Marketing 101 textbook, but the S.W.O.T. analysis is still a great tool that can be applied in many different ways.

Does the “Contact Us” page on your website only allow visitors to reach you through an “info@” email box? If so, consider adding a few more options.

My wife and I attended a conference in Wisconsin in the spring of 2008. The goal was to learn about different ways we can improve our church.

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