The MadAveGroup Blog

Advertising Copywriting

As you browse online content, read ads, and listen to TV and radio commercials, you’ll see or hear lots of worthless words - advertising phrases and clichés that add no value, provide no clarity and, sometimes, don’t even make sense.

It’s fluff that steals the audience’s time and weakens the brand’s message.

Tuesday, 29 January 2019 13:59

Don't Hide the Facts

Written by

Truth in Advertising

The other day I heard a lightning-quick disclaimer at the end of a radio spot. The voiceover was so fast and mixed at such a low volume that I couldn’t begin to understand it. 

And that’s the point. 

That advertiser didn’t want me - or anyone else - to hear those details.

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