So, I called on a few of our agency leaders for their best résumé tips. First, a few of my own.
What Are You Selling?
When I’m writing marketing copy, I put myself in the audience’s shoes, and consider what they might want in exchange for the time they spend with my content. With your résumé, you’re marketing yourself to employers. So, think about what those people want from an employee.
Study their help wanted ad. Read their website and social pages. What do they value? Can you deliver that? If so, do your résumé and other self-promotional materials make that apparent? Do they make hiring you an easy "buying" decision?
If you include an objective on your résumé, take the time to customize it for the job you’re applying for. I automatically rule out applicants whose objective has nothing to do with our type of work or the position we’re offering.
And sprinkle testimonials about your work and skills throughout your résumé and website. Let your biggest fans speak for you.
It’s All About Presentation
Our Director of Marketing Management April Cochran offers three tips.
“If you’re applying for a marketing job, be creative with your résumé. It should appeal to a hiring team like good marketing would.
“In today’s world, you have to keep your LinkedIn page updated. Include the URL on your résumé and a link to the page on your personal website. If you’re a creative, your website should feature examples of your work.
“And I can’t believe I have to suggest this, but always proof your résumé. It’s amazing how many errors I’ve found over the years.”
Is it Relevant?
“I don’t care that you worked at a car wash or a fast food restaurant while you were in college, unless you can show how those types of jobs relate to the position you’re applying for now. What’s on your résumé should have relevance to where you want to be professionally.” - Nikki Kellers / Director, MadAve Collective
Know What You Want
MadAveGroup CEO Jerry Brown has been hiring for 30 years. He suggests “defining your career goals very specifically, and then going for that type of job. It’s important to be able to show upward movement with each job change. When interviewing with a company, show that you know that company very well, and use your cover letter to explain why they should hire you.”
Show Your Successes
“It’s okay to list your past responsibilities broadly,” said Director of BusinessVoice, Steve Evert. “That information helps me understand what you did in those roles. But, if you want to be noticed, show the objectively measurable successes and accomplishments you’ve had in each of those roles.
“Also, if you held three different positions at one company, make sure the layout of your résumé doesn’t suggest at a quick glance that you worked at three different companies during that time. Employers are often leery of someone who leaves a company every couple of years.”
