Tuesday, 08 July 2008 07:18

Sell More Product by Giving Some Away!

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A classic example is the music industry. Record companies give CDs to radio stations in hopes they’ll play certain tracks, generating interest in - and sales of - their music. Radio benefits from the free programming and giveaways.

With what company or industry can you create a similar symbiosis? Get creative. Think of other companies that share your target audience. Then, work together to build a mutually beneficial relationship. An example: if you sell cars, provide a local TV station with their news vehicles and ongoing maintenance in exchange for spots touting you as “the official automotive dealer of Channel 12.”

Read 2859 times Last modified on Tuesday, 06 June 2023 08:18