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Displaying items by tag: Advertising

Wednesday, 04 September 2019 16:25

Are There "Worthless" Words in Your Advertising Copy?

Advertising Copywriting

As you browse online content, read ads, and listen to TV and radio commercials, you’ll see or hear lots of worthless words - advertising phrases and clichés that add no value, provide no clarity and, sometimes, don’t even make sense.

It’s fluff that steals the audience’s time and weakens the brand’s message.

Published in The MadAve Blog
Monday, 01 May 2023 02:45

The d2i Show Reel

The d2i show reel highlights quick samples of our branding, advertising and design agency's video work, as well as their websites, graphics, packaging, outdoor advertising and even branded closed-circuit television programming.

Look for more highlights at design2influence.com or call 419/724-9000.

 

Published in News
Thursday, 20 April 2017 11:31

Terry Lesniewicz: A One-Night Retrospective

Terry Lesniewicz d2iTerry Lesniewicz has been creating memorable images and effective work for brands since the early 1970s.

And as the creative leader of d2i - our brand, design and advertising agency - Terry is still makin’ it happen today, as both an impactful designer and a mentor to the next generation.

On April 19th, 2017, Terry and a few other area designers were featured in an informal retrospective called The Poster Show. Check out the images of Terry's work below.

We’re very proud of the influence that Terry has had on advertising and design, and we’re very excited that he shares his talent, perspective and vast experience with our team and clients every day.

"It's been a pleasure working with the up-and-coming designers here at d2i, including Greg Stawicki. He was instrumental in the work for the Mad Ave Collective poster" (middle row left  below). 

Published in Fun Stuff

Advertising is an Opportunity

Usually, advertising takes.

Pre-roll videos, radio and TV spots, print ads: they all interrupt or delay what people want to see or hear. So, by their very nature, those types of advertising take.

They take the audience's time. They take their attention. They can even take the momentum and enjoyment out of the entertainment experience.

Published in The MadAve Blog
Saturday, 17 November 2012 01:03

Four Keys to Great Advertising

Four_Keys_to_Great_Advertising

For years, we’ve not only promoted the idea of using marketing channels to distribute valuable information your audience can apply, we’ve done it ourselves – in our Marketing Articles, our Marketing Minute Videos, and right here on our blog.

Published in The MadAve Blog