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Displaying items by tag: On Hold Marketing

Friday, 01 February 2013 09:20

BusinessVoice Wins ADDY Awards

BusinessVoice and our web agency teamed up to win two Silver ADDYs at the 2013 ADDY Awards ceremony. Presented by The Advertising Club of Toledo, the event was held February 28th at the Seagate Centre in downtown Toledo.

BusinessVoice was recognized for a humorous On Hold Marketing production it created for Binkelman Corporation of Toledo, Ohio. 

Our web agency was awarded for its entry in the Mixed Media category. The elements included the website, Facebook page and radio campaign that the team created for Spirit Services of Columbus, Ohio.

Since 1994, the BusinessVoice team has been recognized more than 100 times with local, regional, national and international awards for creative and marketing excellence.

The Advertising Club of Toledo is an affiliate of the American Advertising Federation. It sponsors the annual ADDY Awards to encourage and acknowledge the creation of outstanding advertising by local agencies and marketers.

Published in News
Monday, 28 November 2011 14:13

BusinessVoice Wins Gold MarCom Awards

BusinessVoice and its in-house website design, development and marketing company have been recognized once again for creative and marketing excellence. The agencies won two 2011 Gold MarCom Awards on November 8th.

The team received an award for its work on the website for Mountain View Tire, a 30-store chain of tire and automotive service centers throughout southern California. Since we re-designed, built and have been marketing the new MountainViewTire.com, the site has generated 218% more phone calls from unique, web-only phone numbers, and a 100% increase in online appointments.

We also manage Mountain View Tire’s social media and provide ongoing search engine optimization (SEO Marketing) and Website Marketing service to continually draw organic traffic to the site.

BusinessVoice also received a Gold MarCom Award for a humorous On Hold Marketing production it created for Walter’s Goodyear in Mission Viejo, California. (Watch the video version of the award-winner here.)

The agency has been acknowledged dozens of times for its funny approach to On Hold Marketing. “Often, callers will accept a company’s marketing information more readily if it’s mixed with humor,” said BusinessVoice Creative Director Scott Greggory. “Using humor on hold also works well because it’s not expected. It catches callers off guard, and then draws them in to listen more intently.”

Published in News
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