Fun Stuff

Fun Stuff (21)

Tuesday, 09 August 2022 12:48

"Picture Toledo!" Photo Challenge

We asked a few of our staff members to step outside of their normal skill sets for a while and capture images of our hometown of Toledo, Ohio. 

Check out their photos below.

Want to live in our great city and work at MadAveGroup? Find details here.

 

Bob Seybold

Bob1

Bob2

Bob3

Bob4

 

Lindsay Gebhart

Lindsay1

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Kara Koepfer

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Daniel DiManna

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Daniel1

 

Scott Greggory

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Scott1

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Scott4

Scott7

Scott5

Scott3

Scott13

Scott2

Scott9

Scott6

Scott12 

Monday, 20 December 2021 10:42

Hang The Wreath TV Campaign

We had fun with this three-spot TV campaign for MadAveGroup. 

The goal: drive curious viewers to the humorous HangTheWreath.com website where they could vote for #TeamDoor or #TeamWall, send us comments, download screensavers and meet the cast of the commercials.

At the bottom of the site, we reveal that MadAveGroup is beind the cryptic commercials. If visitors appreciate that we drew them to the site, they might engage our agency to create similarly effective content for their companies. 

Watch all three 15-second spots below and then visit HangTheWreath.com

UPDATE: This campaign won a 2022 Telly Award. Read the story
 

Wednesday, 24 November 2021 16:18

Our 2021 Thanksgiving Video

Have you ever wondered what happens when a videographer goes rogue in the editing suite?

Probably not.

But this video will give you a taste of the level of terror that can ensue. 
 

Wednesday, 10 November 2021 16:39

Glassblowing Writers

We're always encouraging our copywriters to "refill their creative tanks" by exploring art, music and nature and by experimenting with different types of creative expression.

On November 10, 2021, they spent some time at the Gathered Glassblowing Studio in our hometown of Toledo, Ohio. Thanks to Mike and his team for the great experience.

 

Thursday, 24 June 2021 20:16

The MadAve Music Fest

On June 12th, 2021, friends of MadAveGroup joined us in our on-site social club for a night of food, drinks and live music. We're hoping to grow the MadAve Music Fest into a larger outdoor event. Until then, enjoy the video below. 

 

Friday, 30 April 2021 13:43

Using Humor in Corporate Video

BusinessVoice, our Caller Experience Marketing agency, has been using humor to entertain and inform callers on hold for decades.

So, when long-time BusinessVoice client Binkelman Corporation asked us to apply a funny sensibility to their corporate videos, they knew what they were getting into.

We produced four quick videos for the industrial parts supplier, touching on their general capabilities, hose products, recruitment efforts, and the future of their customers’ industries. Take a look below.

 

Friday, 14 February 2020 16:24

MadAveGroup Employee Art Show

Exercising creativity in one form often inspires creativity in other forms. That's one of the reasons for the MadAveGroup Art Show.

On Valentine's Day 2020, we opened our first in-house display of employee artwork, complete with wine and cheese. Many of the pieces are shown below. 

"While none of us make our living as fine artists, many of our team members work as visual communicators," said Chief Creative Officer Scott Greggory. "Others have an art background or have just wanted to experiment with painting. This is a nice opportunity to stretch a little bit and practice a different skill set."

The ongoing Art Show is open to all members of the MadAveGroup team. We hope to show new work every three to four months.

MadAveGroup was named a Top Workplace in 2020

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Monday, 30 September 2019 14:41

Five Challenges

In April 2019, our CEO Jerry Brown proposed five challenges to our staff. They were encouragements on how to approach not only our work, but our lives.

Jerry urged us to be:

Curious - Inquisitive and eager to learn.

Dauntless - Fearless, bold and not easily intimidated.

Diagnostic - Willing to analyze the cause of a problem, then provide a solution.

Persistent - Capable of carrying on, especially in the face of opposition and obstacles.

Resilient - Able to recover from adversity.

To reinforce those challenges for our team, we produced a series of 20 posters featuring quotes that support the five ideas. We hang a new set of posters every couple of weeks. You can see a few of them below.

What are some of the ways you communicate important philosophies or strategies to your employees? How do you promote teamwork or new ideas? Read a few thoughts in our article “Internal Communication: Your Team is an Audience.”

Be Curious

Be Dauntless

Be Diagnostic Poster

Be Persistent

Be Resilient

Friday, 20 September 2019 15:07

The MadAveGroup Olympics

One of the newer traditions at our agency is the MadAveGroup Olympics.

We close the office to spend a summer day at our CEO's home. Along with enjoying good food and plenty of cold beverages, we compete in fun games like Can Jam, bocce ball, cornhole, and even a giant version of Connect 4. There's also swimming, Frisbee and fishing. Then, we all get together for a big kickball tournament. 

The pictures below are from our 2nd annual Olympics, held in August 2019.

Tuesday, 26 December 2017 11:30

Our 2017 Christmas Video

This year's Christmas video is a take-off on all those dad joke competitions we've been seeing online and on TV. We just replaced the bad dad jokes with bad marketing jokes. 
 

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