Scott Greggory

Scott is the recipient of the 2020-2021 Silver Medal Award, the highest honor presented by the American Advertising Federation of Toledo. It's an acknowledgement of those who've made outstanding contributions to advertising, while demonstrating a commitment to the industry's highest standards, creative excellence and social concerns. 

(Watch the presentation video.)

“I work with clients to simplify, clarify and elevate their message," said Scott. "Using authentic dialogue, I apply my 'who cares?' questioning to help them identify their company’s true value to consumers."

"I am hard-pressed to challenge any of [these ideas] based on your reputation and experience." - Joanna Hunter / Kingston Healthcare

Scott joined the BusinessVoice staff in 1993, moved up to Creative Director in 1996, and is now MadAveGroup's Chief Creative Officer. He's also one of our employee shareholders.

In May 2017, he was named to the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.  

Scott says that "good creative is so important because 1) it establishes the tone for the brand and 2) it captures the audience’s attention and then draws them into the message. From there, we can educate, persuade and motivate.”

Scott is a pioneer of Humor On Hold™. In fact, he coined the phrase. "I believe in the power of humor to disarm, differentiate, and deliver memorable impressions that an audience will recall long after their initial exposure to the content. And I believe in pie."

"Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / Agency Creative Director & MARCE Awards Judge

His work has been recognized more than 140 times in local, regional, national and international award competitions. Past honors include Telly Awards, three Best of Show ADDY Awards, several regional and Judge’s Choice ADDYS, plus an industry-leading thirteen awards from the Experience Marketing Association, and nods from The One Show, The Internet Advertising Competition, The Communicator Awards and The Silver Microphone Awards. He's served several times as an ADDY Awards judge and has served on the national Telly Awards Judging Council since 2018. 

When speaking to groups, Scott focuses on developing content and messaging, the creative process, his "who cares?" concept, and using humor in marketing and advertising.

Scott is a former radio broadcaster and was the co-founder of a sketch comedy group. He has written and performed comedic material many times for AAF Toledo’s ADDY Awards ceremony.

A strong believer in the value of music education, Scott served for four years as the president of the Adrian Music Boosters.   

"You obviously have a gift and passion for marketing and all things related! It’s really inspiring and wonderful that you take the time to share your insight in all the ways that you do!" - Sue Shepich, Marketing Manager / Marshall Music