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We're Making News

Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.

No one wants to wait on hold after calling a business. Yet, each day, companies all across the country force their valuable callers into a void of on hold silence. Or they make their customers and prospects listen to the same 60-second loop of music, interrupted only by the redundant and pointless reminder that “your call is important to us.”

That’s no way to treat the people who keep you in business.

BusinessVoice is our Caller Experience Marketing agency. Since 1989, that team has been dedicated to providing information callers can use to make smarter buying decisions. In other words, they serve their clients by serving their clients' callers.

One of the other ways BusinessVoice elevates the caller experience is by creating custom Humor On Hold. Take a listen to the four examples below. All were winners of a 2022 MarCom Award.

Video 1: Lakeland Auto and Marine won the Platinum award.
Video 2: Downey PHCE won a Gold award.
Video 3: Binkelman Corporation won a Gold award.
Video 4: Wellington Implement won an honorable mention.

To put Humor On Hold to work for your brand, call 800/473-9005 or This email address is being protected from spambots. You need JavaScript enabled to view it.

 

"It's all about creating marketing content that people WANT to hear, even when it's in a traditionally negative environment."

That's how Chief Creative Officer Scott Greggory describes Humor On Hold, the unique service provided by BusinessVoice, our Caller Experience Marketing agency.

"Nobody wants to be put on hold after calling a company, but if we can make the experience surprisingly funny, while still imparting useful information, both the caller and our client win."

And, once again, BusinessVoice has been named a winner for creative excellence. The agency received two honors during the 2022 MARCE Awards ceremony, presented September 19th by The Experience Marketing Association (EMA).

Our Humor On Hold for Wellington Implement earned the trophy for the Most Entertaining On Hold Marketing production, as well as a Judge's Choice award.

One judge wrote that "This is very entertaining. The situations really enhance the brand." Another judge noted that our work "made me want to listen to the next message all the way through."

Creative Consultant Daniel DiManna and Scott Greggory co-wrote the copy. Josh Jump served as recording engineer.

If you're considering a new approach with your marketing content, talk with our team about using humor in your videos, website, social channels and On Hold Marketing.

Monday, 13 June 2022 11:38

MadAveGroup Wins 2022 Telly Award

In June 2022, MadAveGroup won a Telly Award for "Hang The Wreath," a holiday-themed television campaign we produced to subtly promote our agency.

"We purchased air time on a local TV station, but, as a B-to-B company, we knew the majority of the audience wouldn't need our services," said Chief Creative Officer Scott Greggory. "So, we chose to have a little fun with the concept."

The three 15-second spots pushed viewers to the HangTheWreath.com website where they could read about the cast of the commercials, download a screensaver and vote for the destination of a holiday wreath.

"We targeted the spots at local marketers to draw them to the site and learn what it was all about," said Greggory.

The Telly Awards honor the best work created for television and other video channels. Each year, industry judges review more than 12,000 entries from every state and five continents.

Watch the winning campaign below.
 

Telly Awards Graphic

Our BusinessVoice team won a 2022 Communicator Award of Excellence for a Humor On Hold production created for Lakeland Auto and Marine in Port Clinton, Ohio. The audio, captured in the video below, is titled “What’s This Sound?”

Communicator Award entries are judged by members of the Academy of Interactive and Visual Arts. The panel consists of professionals from media, communications, advertising, creative and marketing firms. Members represent major organizations, including Amazon, Conde Nast, Disney, ESPN, GE Digital, Spotify, The Wall Street Journal and Wired.

Credits:

Scott Greggory - Writer / Voiceover
Chris Zaharias - Recording Engineer
Amy Scott - Voiceover

 

Monday, 04 April 2022 18:50

Winning

MadAveGroup CEO Jerry Brown opened the 2022 Toledo ADDY Awards ceremony with this message.

If you believe that participation trophies are dangerous, if you think the term “hero” gets tossed around a little too easily these days, if you believe in pushing forward regardless of the obstacles you face, you may identify with Jerry’s take on “Winning.”

 

Thursday, 10 March 2022 20:00

d2i Wins Three Bronze ADDY Awards

Design2Influence (d2i) won three Bronze awards at the 2022 ADDY Awards, presented March 10th by the American Advertising Federation of Toledo. d2i is MadAveGroup’s branding, advertising and design agency.

These are the winning entries.

2021 MadAve Music Fest Poster

Credits: Greg Stawicki, Sr. Designer
Terry Lesniewicz, Chief Branding Officer

Greg worked directly with our CEO Jerry Brown to create the poster for this first annual event. He incorporated Jerry’s love of guitars into the design.

MadAve Music Fest 2021

Sylvania School District Rebrand

Credits: Greg Stawicki, Sr. Designer
Terry Lesniewicz, Chief Branding Officer
Michael Seay, Agency Director

Superintendent Dr. Veronica Motley shared her vision for Sylvania Schools with us. It included elevating the district’s brand and building community support, while paying homage to the city’s two high schools. In the logo we created, the arrow pointing upward represents Northview High School, while the arrow pointing downward represents Southview High School. The word “Our” in the logo reminds community members of their importance to the city’s schools. And the tagline - “Excellence Through Opportunity” - honors both the district’s heritage and its future.

Watch the video below. 


Anthony Wayne United Logo Design

Credits: Greg Stawicki, Sr. Designer

Greg has coached a soccer team in the Anthony Wayne school district for many years, so this project had a personal meaning for him.

AWU Logo

Tuesday, 08 February 2022 10:00

Our 25-Year Clients

25 Year Awards

Twenty-five-year relationships are rare, especially in business. That’s why we’re so proud of this list. It includes the clients we’ve worked with continuously for a quarter of a century or more.

Growing a list like this requires honest communication, strong questioning skills, powerful ideas, creative execution and, most of all, trust.

We’re so thankful for the opportunity to have worked with all the companies you see below for so long. And we’re grateful for the chance to add even more names to this special list in the months and years to come.

1990

  • Grogan's Towne Chrysler Jeep Dodge RAM

1991

  • Medical Mutual of Ohio
  • B-W Auto Supply
  • OCP 
  • United Way
  • Hale Performance Coatings
  • Betco 
  • K.A. Bergquist
  • Kuhlman
  • Pugh Heating & Air Conditioning

1992

  • HCR ManorCare
  • Kingston Healthcare
  • Bennett Enterprises
  • Highmark BlueCross BlueShield

1993

  • Pilkington
  • F. N. Cuthbert Inc.
  • Mary Rutan Hospital
  • Elmwood Communities
  • The Toledo Clinic
  • NAPA Auto Parts
  • MTS Seating
  • Dunn Chevy Buick
  • American Rent-All
  • T.T.I. Maumee Equipment

1994

  • Behler-Young Co.
  • Rose Pest Solutions
  • AK Tube LLC
  • Blanchard Valley Medical Associates
  • Tiffin Metal Products
  • Sylvania Pediatric Dental Clinic
  • House of Insurance Inc.

1995

  • Ziebart
  • Coppus Motors Inc.
  • General R. V.
  • Packaging Specialties

1996

  • Glass City Landscape Inc.
  • B & B Box Company Inc.
  • Heritage Healthcare./HCF
  • Howard T. Moriarty Co. Inc.
  • IMCO Carbide Tool Inc.
  • McCoy Heating & Cooling
  • Parker Steel International, Inc.
  • Quality Aluminum Products Inc.
  • Stark Women’s Center
  • Toledo Regional Chamber of Commerce
  • Antonio Sofo & Son Importing Company
  • Energy Control Inc.
  • Libbey Inc.
  • OSU Medical Center
  • A-Gas RemTec.
  • Weirton Medical Center

1997

  • Care First
  • Geib Industries Inc.
  • Eaton Hydraulics
  • Toledo Metro Federal Credit Union
  • Clark-Reliance Corp.
  • City of Toledo
  • AlphaBroder
  • Stonewall Cable Inc.
  • Jim White Toyota
  • Alro Steel Corporation
  • H.O.T. Printing & Graphics
  • Burkett & Sons
  • Civista Bank

Top Workplace Toledo 2022

“In the middle of The Great Resignation, our team is growing,” said Jerry Brown.

In fact, since January 2021, the size of our staff has increased by 25%.

“I’m convinced it’s because of our unique culture,” said Brown, MadAveGroup's CEO. And once again, there’s evidence to support that belief.

For the third consecutive year, MadAveGroup has been named one of Toledo’s Top Workplaces.

Since 2006, Energage has compiled their Top Workplace research by surveying 23 million employees in 70,000 organizations. That insight has allowed the company to identify “15 culture drivers that are critical to success in any organization,” according to Energage.com.

“When we first meet people who want to work here, they’ll often say they’ve heard great things about our environment. And when they factor in the variety and quality of the work we do, they can’t wait to be a part of this agency,” said Brown.

Interested in joining the MadAveGroup team? Learn more and take the first step here.

RELATED POSTS: MadAveGroup Named a Top Workplace for 2021
Toledo City Council Honors MadAveGroup for 30 Years

Thursday, 11 November 2021 15:43

BusinessVoice Wins Three 2021 MarCom Awards

“When I would be at conventions, I’d tell people about the kind of On Hold Messaging we have. Then, when I was out in Vegas one time, I called back to the office and had myself put on hold so the people at the convention could hear it. And they were laughing because it’s just so funny. Your service is very valuable to us.”

That’s a quote from Dan Kazmierczak, CEO of Binkelman, and a long-time believer in Humor On Hold™ from BusinessVoice, our caller experience marketing agency. 

Dan knows first-hand how his customers respond positively to a creative and memorable caller experience.

The judges at the 2021 MarCom Awards see the unique value, too. They named three of our Humor On Hold™ productions winners in this year’s competition.

• Platinum MarCom Award: Binkelman Corp. - "The Binkelman Bus Tour"
• Gold MarCom Award: Med-Line Express Services - "Communal Shower"
• Honorable Mention: Town and Country Resort San Diego - "Drunken Monkey"

Listen to the winning work in the videos below.

 

Thursday, 01 July 2021 02:45

The d2i Show Reel

The d2i show reel highlights quick samples of our branding, advertising and design agency's video work, as well as their websites, graphics, packaging, outdoor advertising and even branded closed-circuit television programming.

Look for more highlights at design2influence.com or call 419/724-9000.

 

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