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Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.

ADDYS1

On February 29th, TouchStone Digital and design2influence (d2i) earned nine honors at the 2024 ADDY Awards, presented by the American Advertising Federation of Toledo.

The haul included a Judge’s Choice Award, a Gold ADDY, three Silver ADDY Awards and four Bronze ADDYs.

To top off the evening, Michael Seay, our Executive Vice President of Brand Strategy, received the Silver Medal Award, the highest honor presented by AAF. (Watch the video.) Michael is the fourth member of the MadAveGroup team to earn the coveted award.

“Companies looking for an advertising or marketing partner should consider an agency’s awards,” said MadAveGroup Chief Creative Officer Scott Greggory. “An awards show is a microcosm of the marketplace. Judges evaluate hundreds of entries and acknowledge those that catch their eyes, those that excite and motivate them. So, work that wins at award shows is very likely performing well in the wild and generating results for the client.”

Here’s a list of the award-winning work.

Judge’s Choice Award

Gold ADDY Award

Silver ADDY Awards

  • MadAveGroup Welcome Box - Design2influence
  • Perrysburg Schools Recruiting - TouchStone Digital
  • Toledo Public Schools Memorial Day Video - design2influence

Bronze ADDY Awards

  • Designetics Partner Portal - TouchStone Digital
  • Wacker Coatings Interactive App - TouchStone Digital
  • Latibule Construction Logo - design2influence
  • d2i Employee Spotlight Videos - design2influence

These team members contributed to the winning work:

Greg Stawicki          Joe Hochgreve
Nathan Steinmetz    Lindsay Gebhart
Rob Heath               Jacob Stutz
Michael Seay           Terry Lesniewicz
Evyn Stevens          Josh Morrow
Jessie Walton          Kara Koepfer
Josh Jump               Gwen Hagen
Kara McGaharan

Thursday, 29 February 2024 10:00

Michael Seay Wins AAF's 2024 Silver Medal Award

On February 29, 2024, Michael Seay became the fourth member of the MadAveGroup team to receive the American Advertising Federation of Toledo’s highest honor - the Silver Medal Award

Michael has been deeply involved with AAF at all levels. He was president of the Toledo chapter, served on the board for seven years, launched the local organization’s Mosaic Committee on Multi-Cultural Diversity and Inclusion, and earned AAF Toledo’s President’s Award four times.

He also served several terms on the AAF District 5 Executive Board, plus two terms as the District 5 Governor and on AAF’s national board.

“Michael’s pretty tapped into what we do at a national level on diversity, equity and inclusion,” said Steve Pacheco, President and CEO of American Advertising Federation. “[He] always wants to be a connector of people and backgrounds and perspectives.”

In 2012, Michael joined MadAveGroup as the Director of two of our agencies, SensoryMax and design2influence. Today, his main role is as Executive Vice President of Brand Strategy for MadAveGroup.

“Michael is good at defining problems,” said MadAveGroup CEO Jerry Brown. “His solutions are effective and he’s a master communicator. Michael is a key member of the leadership team that’s going to drive MadAveGroup into the future.”

Always generous with his time and talents, Michael has volunteered with organizations as diverse as Junior Achievement, Toledo Area Humane Society and International Boxing Club of Toledo. He also served as the local chairman and a state board member for Prevent Blindness Ohio.

The Silver Medal Award has been presented once annually since 1959 to recognize those who've made outstanding contributions to advertising, while demonstrating a commitment to the industry's highest standards, creative excellence and social concerns.

Other MadAveGroup team members to win the Silver Medal Award include Terry Lesniewicz (2005), Jerry Brown (2012) and Scott Greggory (2021).

RELATED POSTS: Jerry Brown Wins Ad Club's Highest Honor
Scott Greggory Receives AAF's Top Honor

 

Michael Seay Silver Medal Award Winner

 

TWP Toledo 2024


"A positive culture is a huge part of why people join and stay with a company," said MadAveGroup CEO Jerry Brown. "Being named a Top Workplace for five consecutive years is proof that we have something special here."

Presented by Energage and sponsored locally by The Blade, the Top Workplaces award is presented to companies across the country that are committed to maintaining a "people-first culture."

Winners are determined by employee feedback collected via the proprietary Workplace Survey. According to the Energage website, "The research-backed engagement survey is driven by the industry’s most robust benchmarks built on data captured from tens of millions of employees at thousands of organizations across the past 17 years."

Want to join the Top Workplace that is MadAveGroup? Apply now

Wednesday, 15 November 2023 08:35

BusinessVoice Humor Wins 2023 MarCom Awards

Once again, Humor On Hold from BusinessVoice took one of the top honors at the MarCom Awards.

Our production called “Facial Recognition” earned a 2023 Platinum MarCom Award in the Audio/Radio category. We created it for D&F Plumbing, Heating and Cooling in Portland, Oregon.

We also won a pair of Honorable Mention awards for our work on behalf of Downey PHCE in Bowling Green, Ohio and Lakeland Auto and Marine in Port Clinton, Ohio.

The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.

Listen to the winning entries below.

 

The best marketing content differentiates your brand. It’s memorable, unique and draws your audience closer, instead of pushing them away.

That’s a good description of Humor On Hold. And since our BusinessVoice team applies humor to the negative experience of holding, we provide the added benefit of elevating that encounter.

Countless callers and clients agree. Even our fellow marketing professionals acknowledge the impact of Humor On Hold. At the 2023 MARCE Awards ceremony in Annapolis, Maryland, we received the Judge’s Choice Award.

The judge wrote:

"That was hysterical! I've got tears in my eyes I was laughing so much. The voices were spot on. They were so serious about what they were saying, which made it even funnier. I called my family to play it for them over the phone!"

Imagine treating your callers to THAT type of surprise - while they’re ON HOLD!

Contact us for more details on Humor On Hold and listen to the MARCE-Award-winning production above.

"As usual, I thought it would be great to poke a little fun at ourselves, this time within the context of a father/son relationship," said Scott Greggory. He wrote the script and appears on camera. Jacob Stutz served as videographer and editor. 

"My philosophy is to entertain first and inform second. It's an 'audience-first approach' that I recommend often to encourage building relationships with prospective buyers."

The humorous piece was released on the BusinessVoice social channels a few days before Father's Day 2022. It won a 2023 Silver Telly Award in the category of "Social Video - Craft - Use of Humor."

RELATED POSTS: MadAveGroup Wins 2022 Telly Award
MadAveGroup Video Wins 2018 Telly Award

Once again, Humor On Hold from BusinessVoice made a big impression on the Communicator Awards judges. Work from our Caller Experience Marketing agency earned three trophies at the 2023 competition.

Gold Award
Client: Lakeland Auto and Marine
Writer: Scott Greggory 


Gold Award

Client: Binkelman Corp.
Writer: Scott Greggory 


Silver Award

Client: Downey Plumbing
Writers: Cassandra Evans & Scott Greggory 

SensoryMax Brochure


The brochure we designed for SensoryMax, our Sensory Marketing agency, won a Silver Award at The 2023 Print Excellence Awards. The event is presented by Graphic Media Alliance, a trade organization that serves printers in Ohio, Michigan and Northern Kentucky.

Design Director Greg Stawicki created the look of the winning piece. Creative Consultant Cassandra Evans wrote the copy.

The printer, H.O.T. Graphic Services, entered the brochure into the competition.

Stawicki worked with H.O.T. Account Executive Greg Reece to determine how the brochure would be printed. "We used a four-color process and overall UV gloss on the first pass," wrote Reece. "On the second pass, we used a spot DULL varnish on all eight pages."

Graphic Media Alliance presents The Print Excellence Awards each year to provide members with an opportunity to showcase their craft and technical skills.

Wednesday, 08 March 2023 16:22

MadAveGroup Named "Best Ad Agency"

Ad

For the second consecutive year, Toledo City Paper readers have voted MadAveGroup as the area’s “Best Advertising Agency.”

According to the paper’s website, readers cast more than 500,000 votes to acknowledge their favorite local businesses in 200+ categories.

“This is a nice honor,” said MadAveGroup CEO Jerry Brown. “Marketing and ad agencies don’t typically enjoy a high profile in most communities, so it’s quite a compliment that we have such a good reputation around town.”

MadAveGroup has now won the “Best” award in Toledo City Paper’s 2021 and 2022 readers’ polls. The paper announced this year’s winners in its March 2023 issue.

Toledo City Paper first went to press in 1997.

TouchStone Client Earns Blog HonorAccording to FeedSpot, their website is the “Internet’s largest human-curated database of bloggers and podcasts.” 
 
In February of 2023, the company published a list of the world’s top 70 tire blogs and websites based on their “traffic, social media followers, domain authority and freshness.” 
 
The blog for Bauer Built Tire and Service ranked high on that list. And, yes, we manage and create the content for that blog. 
 
FeedSpot named Bauer Built’s blog:
 
• The number one commercial tire dealer blog in the world. 
• The number two tire dealer blog in the United States. 
• The number 23 tire-related blog in the world. 
 
In addition to writing the blog articles, our team optimizes the content to maximize its SEO value. 
 
Founded in 1944, Bauer Built Tire and Service is a 34-store chain with locations in Wisconsin, Nebraska, Indiana, Illinois, the Dakotas, Missouri, Minnesota and Iowa.
 
An agency of MadAveGroup, Touchstone Digital provides Digital Strategy and Digital Marketing services, Website Design and Development, plus Website Health Management. Learn more at TouchStoneDigital.com
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