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Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.
The haul included a Judge’s Choice Award, a Gold ADDY, three Silver ADDY Awards and four Bronze ADDYs.
To top off the evening, Michael Seay, our Executive Vice President of Brand Strategy, received the Silver Medal Award, the highest honor presented by AAF. (Watch the video.) Michael is the fourth member of the MadAveGroup team to earn the coveted award.
“Companies looking for an advertising or marketing partner should consider an agency’s awards,” said MadAveGroup Chief Creative Officer Scott Greggory. “An awards show is a microcosm of the marketplace. Judges evaluate hundreds of entries and acknowledge those that catch their eyes, those that excite and motivate them. So, work that wins at award shows is very likely performing well in the wild and generating results for the client.”
Here’s a list of the award-winning work.
Judge’s Choice Award
- Care 4 Kids Website - TouchStone Digital
Gold ADDY Award
- Care 4 Kids Website - TouchStone Digital
Silver ADDY Awards
- MadAveGroup Welcome Box - Design2influence
- Perrysburg Schools Recruiting - TouchStone Digital
- Toledo Public Schools Memorial Day Video - design2influence
Bronze ADDY Awards
- Designetics Partner Portal - TouchStone Digital
- Wacker Coatings Interactive App - TouchStone Digital
- Latibule Construction Logo - design2influence
- d2i Employee Spotlight Videos - design2influence
These team members contributed to the winning work:
Greg Stawicki Joe Hochgreve
Nathan Steinmetz Lindsay Gebhart
Rob Heath Jacob Stutz
Michael Seay Terry Lesniewicz
Evyn Stevens Josh Morrow
Jessie Walton Kara Koepfer
Josh Jump Gwen Hagen
Michael has been deeply involved with AAF at all levels. He was president of the Toledo chapter, served on the board for seven years, launched the local organization’s Mosaic Committee on Multi-Cultural Diversity and Inclusion, and earned AAF Toledo’s President’s Award four times.
He also served several terms on the AAF District 5 Executive Board, plus two terms as the District 5 Governor and on AAF’s national board.
“Michael’s pretty tapped into what we do at a national level on diversity, equity and inclusion,” said Steve Pacheco, President and CEO of American Advertising Federation. “[He] always wants to be a connector of people and backgrounds and perspectives.”
“Michael is good at defining problems,” said MadAveGroup CEO Jerry Brown. “His solutions are effective and he’s a master communicator. Michael is a key member of the leadership team that’s going to drive MadAveGroup into the future.”
Always generous with his time and talents, Michael has volunteered with organizations as diverse as Junior Achievement, Toledo Area Humane Society and International Boxing Club of Toledo. He also served as the local chairman and a state board member for Prevent Blindness Ohio.
The Silver Medal Award has been presented once annually since 1959 to recognize those who've made outstanding contributions to advertising, while demonstrating a commitment to the industry's highest standards, creative excellence and social concerns.
"A positive culture is a huge part of why people join and stay with a company," said MadAveGroup CEO Jerry Brown. "Being named a Top Workplace for five consecutive years is proof that we have something special here."
Winners are determined by employee feedback collected via the proprietary Workplace Survey. According to the Energage website, "The research-backed engagement survey is driven by the industry’s most robust benchmarks built on data captured from tens of millions of employees at thousands of organizations across the past 17 years."
Want to join the Top Workplace that is MadAveGroup? Apply now.
Once again, Humor On Hold from BusinessVoice took one of the top honors at the MarCom Awards.
Our production called “Facial Recognition” earned a 2023 Platinum MarCom Award in the Audio/Radio category. We created it for D&F Plumbing, Heating and Cooling in Portland, Oregon.
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.
Listen to the winning entries below.
The best marketing content differentiates your brand. It’s memorable, unique and draws your audience closer, instead of pushing them away.
That’s a good description of Humor On Hold. And since our BusinessVoice team applies humor to the negative experience of holding, we provide the added benefit of elevating that encounter.
Countless callers and clients agree. Even our fellow marketing professionals acknowledge the impact of Humor On Hold. At the 2023 MARCE Awards ceremony in Annapolis, Maryland, we received the Judge’s Choice Award.
The judge wrote:
"That was hysterical! I've got tears in my eyes I was laughing so much. The voices were spot on. They were so serious about what they were saying, which made it even funnier. I called my family to play it for them over the phone!"
Imagine treating your callers to THAT type of surprise - while they’re ON HOLD!
Contact us for more details on Humor On Hold and listen to the MARCE-Award-winning production above.
"As usual, I thought it would be great to poke a little fun at ourselves, this time within the context of a father/son relationship," said Scott Greggory. He wrote the script and appears on camera. Jacob Stutz served as videographer and editor.
"My philosophy is to entertain first and inform second. It's an 'audience-first approach' that I recommend often to encourage building relationships with prospective buyers."
The humorous piece was released on the BusinessVoice social channels a few days before Father's Day 2022. It won a 2023 Silver Telly Award in the category of "Social Video - Craft - Use of Humor."
Once again, Humor On Hold from BusinessVoice made a big impression on the Communicator Awards judges. Work from our Caller Experience Marketing agency earned three trophies at the 2023 competition.
Client: Lakeland Auto and Marine
Writer: Scott Greggory
Client: Binkelman Corp.
Writer: Scott Greggory
Client: Downey Plumbing
Writers: Cassandra Evans & Scott Greggory
The brochure we designed for SensoryMax, our Sensory Marketing agency, won a Silver Award at The 2023 Print Excellence Awards. The event is presented by Graphic Media Alliance, a trade organization that serves printers in Ohio, Michigan and Northern Kentucky.
Design Director Greg Stawicki created the look of the winning piece. Creative Consultant Cassandra Evans wrote the copy.
The printer, H.O.T. Graphic Services, entered the brochure into the competition.
Stawicki worked with H.O.T. Account Executive Greg Reece to determine how the brochure would be printed. "We used a four-color process and overall UV gloss on the first pass," wrote Reece. "On the second pass, we used a spot DULL varnish on all eight pages."
Graphic Media Alliance presents The Print Excellence Awards each year to provide members with an opportunity to showcase their craft and technical skills.
For the second consecutive year, Toledo City Paper readers have voted MadAveGroup as the area’s “Best Advertising Agency.”
According to the paper’s website, readers cast more than 500,000 votes to acknowledge their favorite local businesses in 200+ categories.
“This is a nice honor,” said MadAveGroup CEO Jerry Brown. “Marketing and ad agencies don’t typically enjoy a high profile in most communities, so it’s quite a compliment that we have such a good reputation around town.”
MadAveGroup has now won the “Best” award in Toledo City Paper’s 2021 and 2022 readers’ polls. The paper announced this year’s winners in its March 2023 issue.
Toledo City Paper first went to press in 1997.