We're Making News
Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.
MadAveGroup has been recognized once again for "outstanding achievement" in the field of marketing and communications by the 2013 MarCom Awards, an international creative competition that includes entries by media conglomerates and Fortune 500 companies.
BusinessVoice, our On Hold Marketing agency, received the highest honor - a Platinum MarCom Award - for "Binkelmania," a humorous On Hold Marketing production we created for Binkelman Corporation. (Listen in the video below.)
We also earned a Gold MarCom Award for a series of three radio spots we created for Spirit Services. (Listen to them in the video below.)
"The radio spots we produce for Spirit are not only designed to encourage a specific response," said VP of Creative Services Scott Greggory, "they support the company's brand identity. We want that audio to sound like what their website and social media channels look like. That way, there's a stronger connection with the brand as people move from the radio to Spirit's online world."
"That's one of the advantages of working with an agency like ours. Radio and TV stations are in the business of production and distribution, not necessarily great content creation. We focus on each client's message, supporting their brand identity, and strengthening the audience's perception of their company in a creative way," said Greggory. "Ours is a consistent and long-term approach."
Tired of hearing about Toledo's brain drain? Then you'll like what MadAveGroup is doing in Toledo's UpTown district.
The agency has been developing The MadAveCollective, an open work space for writers, designers, videographers, photographers, animators, website developers and other creatives who want to work in a relaxed, affordable shared space, yet need a professional address where they can invite clients, hold meetings, and give presentations.
V.I.P. OPEN HOUSE & RIBBON CUTTING
To open The Collective, a V.I.P. party will take place Friday, October 25th from 4 to 7pm at 1600 Madison Avenue, Floor 2, Toledo. The event will showcase the newly renovated Collective space.
At 4pm, Toledo Mayor Mike Bell, a representative from the Toledo Chamber of Commerce and MadAveGroup CEO Jerry Brown will participate in a ribbon cutting ceremony.
At 5:30pm, speakers from the public and private sectors will address the media during a press conference. Among the topics: future plans for Toledo's UpTown District.
There will also be free food and beverages from Manos and Manhattan's, live music, and the opportunity to network with local business and political leaders.
"The idea of The MadAveCollective is to bring a lot of creative energy to one area, so companies and agencies can find the talent they need for specific jobs, and talent can find freelance work," said Jerry Brown. "We hope that UpTown specifically and Toledo as a whole will benefit from that focused energy as well."
Members of The MadAveCollective also will be featured on a website where they can promote their services and portfolios. The site will include a rating system that allows users to choose creative talent based on the input of their past clients.
For more details on The Collective, visit http://www.madavegroup.com/collective/. To schedule a tour or to reserve your space, please call 419/473-9000.
If so, you'll be glad to know that you could win $15,000 in new marketing services from MadAveGroup.
We'll award the services to the winner of the MadAve Makeover promotion, which runs from October 1st through noon Eastern time October 24th, 2013.
"Get creative and let us know why your company or charity wants, needs or deserves $15,000 in marketing services," said Scott Greggory, Vice President of Creative Services. "We're looking for fun, imaginative entries that we can share with the world, and use to promote our entrants at the same time."
You can create original video, audio, graphics, photos, music or an entry of any other format that can be uploaded to the agency's Facebook page.
Win a $500 Prize Package
The person who submits the winning entry will receive a $500 makeover package of their own. It includes a $250 Macy's gift card, a $100 Massage Envy gift card, and a $150 Visa gift card.
We'll announce the finalists on our Facebook page on Friday, October 25th. The winner of the $15,000 in marketing services will be announced on Friday, October 31st, 2013.
To enter and upload your entry, visit http://www.Facebook.com/MadAveGroup.
MadAveGroup has been named among the Best Employers in Ohio for 2013. In the annual survey conducted by BestEmployersOH.com and Best Companies Group, the agency ranked as the 8th best place to work in the "Small / Medium Company" category.
"We've always known we have a great environment here," said Jerry Brown, "but by comparing our company to so many others across the state, this survey and this award confirm it." Brown is the CEO of the MadAveGroup, which provides point-of-contact marketing services for clients throughout the nation from its Toledo, Ohio headquarters.
The best places to work are determined using a thorough company assessment. The two-part process gathers detailed information about participating companies. That information is then combined to produce a set of data which analysts use to determine and rank the strengths and opportunities of each company.
The image below is from the Best Employers in Ohio winners' book for 2013.
Would you consider your last experience as a caller on hold to be "terrific"?
The On Hold Messaging Association presents the annual MARCE Awards, an international competition that honors marketing and creative excellence in On Hold Messaging productions, and yes, that's how one of this year's judges described our work.
"Terrific!" wrote Andy West, Creative Services Director at Sports Radio 92-9 / The Game in Atlanta.
Once again, it was our humorous approach that won praise. Click on the play button above to hear the winning audio. It's for a company called Binkelman Corporation. The entry received the MARCE competition's top prize, earning the most points and a coveted Gold award.
That On Hold Messaging "actually made me laugh," commented another judge, Kurt Kleidon, director of PR and online marketing at Kleidon & Associates. He added that the content was "funny and well written."
Judge Ricky Roo, a broadcast production professional, noted the "Nice delivery of the humor!" and wrote that the funny approach "would keep an on-hold caller waiting to hear what comes next."
BusinessVoice has a long history of making people laugh on hold, creating unique experiences for callers, and differentiating our clients in the process. We've also won 12 On Hold Messaging Association awards, more than any other agency.
Listen to a few samples on our Humor On Hold page, or for more details, please call 866/473-9000.
An Account Executive with MadAveGroup, Evert will serve a one-year term on the board, while working as the Chair of OHMA's Vendor Relations Committee.
The On Hold Messaging Association exists to promote the benefits of On Hold Messaging as a marketing tool, and to encourage high standards in the OHM industry.
"As a director, I'll be focused on increasing the main and affiliate membership of OHMA, and developing greater value for the organization's membership," Evert said.
Evert joined BusinessVoice in 2009. (BusinessVoice is one of the three agencies that make up MadAveGroup.) Within his first 12 months, he established the all-time sales record for new business bookings by a new member of the sales team. Evert has been the agency's top-seller every year since.
BusinessVoice has played a prominent role within OHMA over the years. Agency president Jerry Brown has served the organization as Chairman and in many other capacities. Other staff members have served in various positions. And BusinessVoice has won 12 OHMA-sponsored awards for creativity and marketing excellence, more than any other agency.
BusinessVoice and our web agency teamed up to win two Silver ADDYs at the 2013 ADDY Awards ceremony. Presented by The Advertising Club of Toledo, the event was held February 28th at the Seagate Centre in downtown Toledo.
BusinessVoice was recognized for a humorous On Hold Marketing production it created for Binkelman Corporation of Toledo, Ohio.
Our web agency was awarded for its entry in the Mixed Media category. The elements included the website, Facebook page and radio campaign that the team created for Spirit Services of Columbus, Ohio.
Since 1994, the BusinessVoice team has been recognized more than 100 times with local, regional, national and international awards for creative and marketing excellence.
The Advertising Club of Toledo is an affiliate of the American Advertising Federation. It sponsors the annual ADDY Awards to encourage and acknowledge the creation of outstanding advertising by local agencies and marketers.
BusinessVoice and its in-house website design and marketing agency have teamed up to win four 2012 MarCom Awards for creative and marketing excellence.
Winner of a Platinum MarCom Award, “Metric Metals & You,” is a tongue-in-cheek tribute to the educational films of the 1950s. The two-video campaign was produced for use on the Parker Steel website. BusinessVoice Creative Director Scott Greggory wrote, directed, oversaw the edit and performed in the videos. Nick Amrhein of 3by1 Media served as videographer and editor. Ed Hunter played the role of Professor Ed Beam.
The agencies won two Gold MarCom Awards for their work on behalf of Spirit Services. In another nod to days gone by, both the award-winning website and Facebook page feature a fun retro look and irreverent copy. Next Year’s News provided the website design. Scott Greggory wrote the copy and created the Facebook images. Chris Witeof provided additional content.
BusinessVoice's web agency also earned an Honorable Mention Award for their creation of the Buckeye Telesystem website. The site was designed by Kristin Fisher with additional design work provided by Greg Stawicki. The copy was written by Jessica Miller.
The MarCom Awards is a creative competition for individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. More than 6,000 entries are received each year.
BusinessVoice has been recognized with more than 100 local, regional and national awards for creative and marketing excellence.
BusinessVoice has been recognized again for creative and marketing excellence, this time at the 2012 MARCE Award ceremonies. And, once again, it was the agency's use of humor that left an impression on the judges.
"Really great concept here. Engaging and fun, which makes it much more enjoyable to be on hold. Makes me want to come see this business," wrote one judge.
"Comforting voices. Funny and out of left field (in a good way)," commented another judge.
BusinessVoice received a Silver MARCE award for its work on behalf of Walter's Goodyear, a tire and automotive service center in Mission Viejo, California. The winning entry, titled "Visit Our Souvenir Shop," can be heard here.
"By using humor, we turn a potential negative – being on hold – into a fun and unexpected experience," said BusinessVoice Creative Director Scott Greggory. "But no matter what the mood or tone of the content, the primary goal is to meet our clients' marketing goals by providing valuable information their callers can apply."
Presented by the On Hold Messaging Association (OHMA) during its annual conference, the MARCE Awards is "the only competition that encourages and rewards creative and marketing excellence among On Hold Messaging providers exclusively." BusinessVoice has won more MARCE Awards than any other agency.
According to the OHMA website, "all entries are judged on their copy, voice, production value, and On Hold Messaging format. Special emphasis is placed on two more areas: creativity and marketing effectiveness."
BusinessVoice is pleased to announce the launch of the new Buckeye Telesystem website.
Created by BusinessVoice's in-house web design and marketing agency, the new Buckeye-Telesystem.com features user-focused content, improved navigation, and easy access to communication solutions for specific vertical markets, including healthcare providers, legal firms and real estate professionals.
"We wanted to create a site that everyone can use as a resource," said Mike Davis, Buckeye Telesystem Director of Customer Operations. "The new Telesystem website will help businesses research our capabilities and understand our products."
Since the launch of the site on March 1, 2012, that vision has begun to manifest itself. As of mid-May 2012, the website's conversion rate (Outcomes/Unique visitors) has increased by 50%. Also, 20% of all the site's targeted keywords are ranking on the first page of each of the major search engines.
The site's blog - known as Pipe Lines - highlights technology, applications and information on how businesspeople can use modern communication tools to simplify their businesses, while improving productivity and outcomes.
"Our business has grown so much in the past several years and we were maintaining several primary microsites," said Michael Seay, Marketing Supervisor at Buckeye Telesystem. "The new Buckeye Telesystem site is not only more user friendly and aesthetically pleasing, but now consolidates all of our products and services into one convenient location for the businesses we serve."