Written by Jerry Brown, Chief Executive Officer

Some folks have a loose definition of winning.

Here’s how we look at it.

Winning begins with a genuine commitment to a goal and can only be realized with a sincere, focused effort to fulfill that commitment.

That means putting in the hard work, learning from your mistakes, demanding more of yourself and those on your team, even when it’s uncomfortable.

It means caring about what you make so much that the world won’t ever see it until it meets your standard.

Winning is not about finishing first, making the most money or living in the tallest building.

And, as nice as they are, trophies and plaques don’t define winners.

Winning is giving everything you have to the people who depend on you; the people who look to you for leadership and inspiration. Winning is raising the bar, setting the example, day after day after day.

Winners don’t quit - ever - regardless of the nature of the obstacles they face.

Not everyone is a winner, not by any definition.

True winners understand that.

Don’t let anyone convince you otherwise.