If you have anything to say about how your brand sounds, you'll want to check out these blog posts. They're from BusinessVoice, our Caller Experience Marketing agency. The team also creates radio commercials, audio logos, and other forms of audio marketing.
1) In “One Way to Tell Your Story to Callers On Hold,” we profile a very special On Hold Marketing production we created for a local school. It’s won several awards, primarily by winning the audience’s collective heart. We also suggest a way you can capture the same type of emotion in your OHM and other marketing channels.
2) Does your company advertise on radio? If so, there’s a very good reason to let someone other than the local air talent or production director write and record your spots. See what it is in the post “Don’t Let the Radio Station Produce Your Commercials.” (Listen to our MarCom Platinum Award-winning radio campaign for Ray's Trash.)
3) Yes, your callers on hold are out of sight, but have you put them out of your mind as well? If so, that’s a problem. In this post, you’ll hear an example of how one company is clearly not thinking about their callers. We break down their approach to help you avoid wasting your callers’ time on hold. Read and listen to “Are You Subjecting Your Callers to This?”
4) And because every one of your company’s touchpoints can make or break a customer relationship, don’t miss the post “Are Poor Phone Skills Costing You Money?”
