The MadAveGroup Blog
Tuesday, 15 October 2019 12:29
Marketing from a Marathoner's Perspective
Written by Scott Greggory, Chief Creative Officer
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Published in
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Wednesday, 04 September 2019 16:25
Are There "Worthless" Words in Your Advertising Copy?
Written by Scott Greggory, Chief Creative Officer
As you browse online content, read ads, and listen to TV and radio commercials, you’ll see or hear lots of worthless words - advertising phrases and clichés that add no value, provide no clarity and, sometimes, don’t even make sense.
It’s fluff that steals the audience’s time and weakens the brand’s message.
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Tuesday, 06 August 2019 11:52
Keep Your Eye on the Ball
Written by Scott Greggory, Chief Creative Officer
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Thursday, 18 July 2019 14:45
50 Years Later: The Enduring Inspiration of Apollo 11
Written by Scott Greggory, Chief Creative Officer
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Tuesday, 18 June 2019 14:57
Don't Miss Opportunities to Wow Customers
Written by Scott Greggory, Chief Creative Officer
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Published in
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Thursday, 11 April 2019 11:36
The Value of a Good Story
Written by Scott Greggory, Chief Creative Officer
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Tuesday, 29 January 2019 13:59
Don't Hide the Facts
Written by Scott Greggory, Chief Creative Officer
The other day I heard a lightning-quick disclaimer at the end of a radio spot. The voiceover was so fast and mixed at such a low volume that I couldn’t begin to understand it.
And that’s the point.
That advertiser didn’t want me - or anyone else - to hear those details.
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Friday, 28 December 2018 13:15
Why People Might Be Missing Your Marketing Messages
Written by Scott Greggory, Chief Creative Officer
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The MadAve Blog
