Valerie Likens

A member of our team since 1994, Val has served in many roles. In June of 2025, she took over the title of EVP of Client Engagement. Among her duties: developing client relationships, supporting our account team, tracking performance and overseeing recruiting. “Being on the customer service and fulfillment side for more than 30 years has prepared me to reach out and build relationships.”

Val has also seen a lot of shifts in our business over the years. “I’m always open to change and I embrace growth,” she says. “So, I need to be adaptive to the needs of our clients and each agency. But I’m always trying to think like the client, not as MadAveGroup.”

Val works to be a trusted partner. “I want our clients to know they can always come to me for help or advice. Even if it’s not about a service we provide, I’ll always try to point them in the right direction. I want every client to feel as if they’re our most valued client.”

“I like the energy and the family culture at MadAveGroup,” says Val. “We truly care about each other and our clients, and we want to do what’s best for people.”

As you can see, Val prioritizes relationships. “It’s important to be able to understand people and have the flexibility to work with multiple personalities so we can create a great team with the common goal of serving our clients.”

"Valerie, you have been such an asset to the Mitsubishi team."

Mikel Montoya
Mitsubishi 

"Hi, Valerie - Thank you for reaching out. The process of working with your team has been absolutely seamless. I’m looking forward to all of our offices being on the same phone system soon so we can launch this at every location. Thank you for the great work!"

Nichole Wichman, Senior Vice President / Chief Marketing Officer
State Bank